Form 4: ServiceTitan CEO Sells Shares Under 10b5-1 Plan

ServiceTitan CEO Ara Mahdessian sold a total of 60,797 Class A Common Stock shares across two days in November 2025, pursuant to a pre-arranged 10b5-1 trading plan.

Summary

• Ara Mahdessian, ServiceTitan's Chief Executive Officer and a Director, reported transactions involving Class A and Class B Common Stock.
• On November 5, 2025, 14,263 shares of Class B Common Stock were converted into Class A Common Stock at a price of $0.
• Following this conversion, 14,263 shares of Class A Common Stock were sold in multiple transactions at a weighted average price of $91.72, ranging from $90.97 to $92.21.
• On November 6, 2025, 46,542 shares of Class B Common Stock were converted into Class A Common Stock at a price of $0.
• Subsequently, 46,542 shares of Class A Common Stock were sold in multiple transactions at a weighted average price of $91.40, ranging from $89.05 to $92.46.
• All sales were executed under a Rule 10b5-1 trading plan adopted on April 15, 2025.
• All reported transactions were indirect, held by the AMKE Trust dated February 1, 2019.

Sentiment

Score: 5

Explanation: The filing reports pre-scheduled insider sales under a 10b5-1 plan, which is a neutral event as it indicates planned liquidity rather than a reaction to new information.

Positives

• The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, indicating planned liquidity rather than a reaction to new, adverse information.

Negatives

• Insider selling, even if planned, can sometimes be perceived negatively by the market, potentially signaling a lack of confidence, although this is mitigated by the 10b5-1 plan.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This insider transaction report is specific to ServiceTitan and its CEO and does not provide broader industry context or trends.

Related Party Transactions

• The transactions involve the Chief Executive Officer and Director, Ara Mahdessian, and shares held indirectly by the AMKE Trust, which is considered a related party transaction in the context of insider reporting.

Stakeholder Impact

• Shareholders may observe the insider selling, but the pre-arranged nature of the 10b5-1 plan typically mitigates concerns about management's confidence in the company's future.

Key Dates

Recommendation

The reported transactions are pre-scheduled sales by the CEO under a Rule 10b5-1 trading plan. Such planned sales are generally considered neutral events, as they are often for personal financial planning and do not necessarily reflect a change in the insider's view of the company's future prospects. Therefore, a 'hold' recommendation is appropriate based solely on this filing.

Keywords

ServiceTitan, TTAN, Form 4, Insider Trading, Stock Sale, CEO, Ara Mahdessian, 10b5-1 Plan, Equity, Class A Common Stock, Class B Common Stock