Form 4: ServiceNow Officer McBride Reports Stock Transactions

ServiceNow's Principal Accounting Officer, Kevin Thomas McBride, reported the acquisition and subsequent tax-related disposition of common stock shares on November 7, 2025.

Summary

• Kevin Thomas McBride, Principal Accounting Officer of ServiceNow, Inc., reported transactions on November 7, 2025, involving the acquisition and disposition of common stock.
• Acquired 198 shares of common stock through the vesting of Restricted Stock Units (RSUs) at an exercise price of $0.
• Disposed of 95 shares of common stock at a price of $861.87 per share to cover federal and state tax withholding obligations resulting from RSU vesting.
• Acquired an additional 334 shares of common stock through the vesting of RSUs at an exercise price of $0.
• Disposed of 159 shares of common stock at a price of $861.87 per share to cover federal and state tax withholding obligations from RSU vesting.
• Following these reported transactions, McBride's direct beneficial ownership of common stock stands at 5,334 shares.
• The filing also details derivative security transactions related to Restricted Stock Units, with remaining beneficial ownership of 1,788 and 112 RSUs respectively.
• One set of RSUs vests as to 1/16th of the total shares quarterly, with the first vesting occurring on May 7, 2024.
• Another set of RSUs vested 29.17% on February 7, 2023, with subsequent equal quarterly installments over the next three years.

Sentiment

Score: 6

Explanation: Neutral to slightly positive. The transactions are routine for executive compensation, involving both acquisition of shares through vesting and disposition for tax purposes. It reflects ongoing equity participation by a key officer.

Positives

• Officer McBride acquired shares through RSU vesting, demonstrating continued equity participation and alignment with shareholder interests.
• The vesting of Restricted Stock Units represents a compensation benefit for the officer, reflecting performance or tenure.

Negatives

• A portion of the vested shares was sold to cover tax obligations, which is a routine practice but reduces the officer's direct beneficial ownership.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Minor dilution from RSU vesting, but also alignment of executive interests with shareholders through continued equity ownership.
• Employees: Reflects standard equity compensation practices for executives within the company.

Next Steps

• Continued quarterly vesting of Restricted Stock Units for Kevin Thomas McBride, subject to his continued service to the Issuer on each vesting date.

Key Dates

Recommendation

This Form 4 details routine RSU vesting and tax-related share sales by a Principal Accounting Officer. Such transactions are standard for executive compensation and do not typically signal a change in the company's fundamental outlook or warrant a change in investment recommendation based solely on this filing. Investors should continue to hold based on broader company performance and market conditions.

Keywords

ServiceNow, NOW, Form 4, Insider Trading, Stock Transaction, Restricted Stock Units, RSU, Beneficial Ownership, Kevin Thomas McBride, Principal Accounting Officer