Form 4: ServiceNow Executive Trades Shares Under 10b5-1 Plan

ServiceNow President of Global Customer Operations, Paul Fipps, executed a sale of common stock under a pre-arranged trading plan.

Summary

• Paul Fipps, President of Global Customer Operations at ServiceNow, Inc., reported a transaction involving common stock.
• The transaction occurred on May 8, 2026, and involved the disposal of securities.
• This transaction was conducted under a Rule 10b5-1 trading plan established on November 19, 2025.
• Fipps sold 151 shares of common stock at a price of $90.47 per share.
• Following this transaction, Fipps beneficially owns 8,143.88 shares of ServiceNow common stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as the transaction was conducted under a pre-established 10b5-1 plan, indicating a planned divestiture rather than a reaction to new information.

Negatives

• Paul Fipps, a key executive, sold a portion of his ServiceNow stock holdings.

Future Outlook

The filing does not contain forward-looking statements or guidance.

Industry Context

StockSavvy.ai notes that insider sales under Rule 10b5-1 plans are common for executives to diversify holdings or manage personal finances, and are generally not viewed negatively unless they represent a significant portion of an executive's holdings or occur during periods of negative company news.

Stakeholder Impact

• Shareholders: The sale of a small number of shares by an executive under a 10b5-1 plan is unlikely to have a significant impact on the share price or overall shareholder value.

Key Dates

Keywords

ServiceNow, NOW, Form 4, Insider Trading, Rule 10b5-1, Stock Sale, Executive Compensation, Beneficial Ownership