Form 4: ServiceNow Director Sells Shares Under 10b5-1 Plan

ServiceNow Director Lawrence Jackson sold 265 shares of common stock for $810.22 per share on November 28, 2025.

Summary

• Lawrence Jackson, a Director at ServiceNow, Inc. (NOW), reported an insider transaction.
• On November 28, 2025, Jackson sold 265 shares of ServiceNow Common Stock.
• The shares were sold at a price of $810.22 per share.
• Following this transaction, Jackson directly beneficially owns 323 shares of Common Stock.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 4

Explanation: A director's sale of shares, even if pre-planned under Rule 10b5-1, can be perceived as a minor negative signal by the market, indicating a reduction in insider exposure to the company's equity. However, the transaction amount is relatively small, and the pre-planned nature reduces the immediate negative implication.

Negatives

• A director, Lawrence Jackson, sold 265 shares of company common stock.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders may interpret the director's sale as a slight lack of confidence or a move to diversify personal holdings, potentially leading to minor negative sentiment.

Key Dates

Recommendation

The reported transaction is a routine insider sale by a director under a pre-arranged Rule 10b5-1 plan. While insider sales can sometimes signal a lack of confidence, this specific transaction involves a relatively small number of shares (265) and is part of a pre-scheduled plan, which mitigates its significance as a direct indicator of future company performance. It does not provide sufficient new information to alter a fundamental investment thesis, thus a 'hold' recommendation is appropriate, pending further material developments.

Keywords

ServiceNow, NOW, Lawrence Jackson, Insider Trading, Form 4, Director Stock Sale, Equity Transaction, Common Stock, 10b5-1 Plan