Form 4: Salesforce President and COO Brian Millham Reports Stock Sale
SEC Form 4
Brian Millham, President and COO of Salesforce, sold 969 shares of common stock on July 24, 2024, at a price of $253.63 per share.
Summary
- On July 24, 2024, Brian Millham, the President and COO of Salesforce, sold 969 shares of Salesforce common stock.
- The sale was executed at a price of $253.63 per share.
- The transaction was conducted automatically under a pre-arranged Rule 10b5-1 trading plan adopted on December 22, 2023.
- Following the transaction, Millham continues to beneficially own Salesforce securities.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the transaction is a routine sale under a pre-arranged trading plan and doesn't necessarily indicate a negative outlook on the company.
Industry Context
Insider sales are a common occurrence, and this transaction appears to be part of a pre-planned trading strategy. It's important to consider this sale in the context of overall insider sentiment and company performance.
Key Dates
| Date | Description |
|---|---|
| 2023-12-22 | Date of adoption of Rule 10b5-1 trading plan |
| 2024-07-24 | Date of stock sale transaction |
| 2024-07-25 | Date of Form 4 filing |
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.