Form 4: Salesforce President and COO Brian Millham Reports Stock Sale
SEC Form 4 Filing
Brian Millham, President and COO of Salesforce, sold 969 shares of common stock on October 24, 2024, according to a Form 4 filing with the SEC.
Summary
- On October 24, 2024, Brian Millham, the President and COO of Salesforce, sold 969 shares of Salesforce common stock.
- The sale was executed at a price of $286.56 per share.
- The transaction was conducted automatically under a pre-arranged Rule 10b5-1 trading plan adopted on December 22, 2023.
- The filing was submitted to the SEC on October 25, 2024.
Sentiment
Score: 5
Explanation: The document is a routine SEC filing regarding a stock sale by an executive, which is neither particularly positive nor negative.
Industry Context
Executive stock sales are a common occurrence and are often related to personal financial planning rather than a reflection of the executive's view of the company's prospects. Rule 10b5-1 plans are designed to allow insiders to trade without being accused of trading on non-public information.
Key Dates
| Date | Description |
|---|---|
| December 22, 2023 | Date of adoption of Rule 10b5-1 trading plan |
| October 24, 2024 | Date of stock sale transaction |
| October 25, 2024 | Date of SEC filing |
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