Form 4: Salesforce Executive Parker Harris Reports Stock Transactions

Sentiment:

SEC Form 4 Filing


Parker Harris, Co-Founder and CTO of Slack at Salesforce, reports the acquisition and disposal of common stock and derivative securities.

Summary

  • Parker Harris, a Director and Co-Founder and CTO, Slack at Salesforce, filed a Form 4 detailing changes in beneficial ownership.
  • On September 11, 2024, Harris exercised options to acquire 2,072 shares of common stock at a price of $118.04 and disposed of 2,072 shares at $250.
  • Following these transactions, Harris directly owns 117,581 shares of common stock.
  • Harris also indirectly owns shares through various LLCs and a family trust.
  • The transactions were executed automatically pursuant to a Rule 10b5-1 trading plan adopted on September 26, 2023.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing stock transactions, with no inherent positive or negative sentiment.

Industry Context

This filing is a routine disclosure of stock transactions by a company executive, which is common in the tech industry. It provides transparency into the executive's trading activities and holdings in the company.

Comparison to Industry Standards

  • Executive stock transactions are a common occurrence in publicly traded companies, particularly in the technology sector.
  • Similar filings are regularly made by executives at companies like Microsoft, Apple, and Amazon.
  • The use of Rule 10b5-1 trading plans is a standard practice to avoid accusations of insider trading.

Stakeholder Impact

  • The transactions may have a minor impact on shareholders due to the small volume of shares traded compared to the overall market capitalization of Salesforce.
  • The filing provides transparency to stakeholders regarding executive compensation and stock ownership.

Key Dates

DateDescription
03/22/2019Option is exercisable and vests over four years at the rate of 25% on March 22, 2019, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
09/26/2023Date of adoption of Rule 10b5-1 trading plan.
09/11/2024Date of stock option exercise and sale.
09/12/2024Date of Form 4 filing.

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