Form 4: Salesforce Co-Founder Harris Reports Significant Stock Activity
Insider Transaction Report
Salesforce Co-Founder and CTO, Slack, Parker Harris, reported multiple acquisitions of common stock from vested awards and dispositions for tax liabilities, alongside new performance-based grants.
Summary
- Parker Harris, Co-Founder and CTO, Slack at Salesforce, Inc. [CRM], reported several transactions on March 22, 2026.
- Acquired a total of 7,359 shares of common stock through the conversion of Restricted Stock Units (RSUs) at a price of $0.
- Disposed of 3,195 shares of common stock at a price of $195.38 to satisfy tax liabilities upon the vesting and settlement of RSU awards, totaling approximately $624,304.10.
- Earned 27,790 shares subject to a fiscal year 2024 performance-based restricted stock unit (PRSU) award, which are scheduled to vest on April 22, 2026, following the achievement of performance criteria.
- Earned 40,522 shares subject to a fiscal year 2026 performance option, with 25% vesting on March 22, 2026, and the remainder vesting monthly over 36 months.
- Received a new grant of 39,216 Restricted Stock Units, which will begin vesting on March 22, 2027.
- Direct beneficial ownership of common stock increased to 173,991 shares following these transactions.
- Indirect beneficial ownership includes 930,987 shares held by The G. Parker Harris III & Holly L. Johnson Family Trust and 861,471 shares held across six LLCs managed by the reporting person and spouse, totaling 1,792,478 indirect shares.
Sentiment
Score: 8
Explanation: StockSavvy.ai views this as a positive report, primarily driven by the significant number of performance-based awards earned, reflecting successful achievement of company performance criteria by a key executive.
Positives
- Parker Harris earned 27,790 shares from a performance-based restricted stock unit award for fiscal year 2024, indicating successful achievement of performance criteria.
- An additional 40,522 shares from a fiscal year 2026 performance option were earned, further demonstrating strong performance against targets.
- Received a new grant of 39,216 Restricted Stock Units, signaling continued long-term incentive and commitment to the company.
- The acquisition of common stock from vested RSUs at a $0 price reflects the conversion of previously granted equity compensation into direct ownership.
Negatives
- Disposed of 3,195 shares of common stock totaling approximately $624,304.10 to cover tax liabilities, which represents a reduction in direct shareholdings.
Future Outlook
Future vesting schedules indicate continued equity compensation for Parker Harris, with 27,790 performance-based RSUs scheduled to vest on April 22, 2026, and 25% of 40,522 performance option shares vesting on March 22, 2026, with the remainder vesting monthly over the subsequent 36 months. A new grant of 39,216 RSUs will begin vesting on March 22, 2027.
Industry Context
StockSavvy.ai notes this Form 4 details insider transactions, which are specific to the individual's compensation and performance within Salesforce, Inc., and are not directly indicative of broader industry trends in cloud software or enterprise technology.
Related Party Transactions
- Indirect beneficial ownership includes shares held by The G. Parker Harris III & Holly L. Johnson Family Trust and by LLCs managed by the reporting person and his spouse.
Stakeholder Impact
- Shareholders may view the earning of performance-based awards by a key executive as a positive signal regarding the company's operational performance and management's alignment with shareholder interests.
- Employees may see this as an example of the company's equity compensation structure rewarding performance.
Next Steps
- 27,790 shares from the fiscal year 2024 performance-based RSU award are scheduled to vest on April 22, 2026.
- The remaining 75% of the 40,522 earned performance option shares will vest in equal monthly installments over 36 months following March 22, 2026.
- The newly granted 39,216 Restricted Stock Units will begin vesting on March 22, 2027, with 25% vesting on that date and 1/16 of the original grant vesting quarterly thereafter.
Key Dates
| Date | Description |
|---|---|
| 03/22/2023 | Vesting start date for a portion of previously granted Restricted Stock Units. |
| 03/22/2025 | Vesting start date for a portion of previously granted Restricted Stock Units. |
| 01/31/2026 | End of the three-year performance period for fiscal year 2024 performance-based restricted stock units and the performance period for fiscal year 2026 performance option. |
| 03/22/2026 | Transaction date for all reported acquisitions and dispositions of common stock and derivative securities. Also, the vesting start date for some RSUs and 25% of the earned performance option shares. Expiration date for some Restricted Stock Units. |
| 03/24/2026 | Date the Form 4 was signed by the attorney-in-fact. |
| 04/22/2026 | Scheduled vesting date for the 27,790 shares from the fiscal year 2024 performance-based restricted stock unit award. |
| 03/22/2027 | Vesting start date for the newly granted 39,216 Restricted Stock Units. |
| 03/22/2028 | Expiration date for certain Restricted Stock Units. |
| 03/22/2029 | Expiration date for certain Restricted Stock Units. |
| 03/22/2030 | Expiration date for the newly granted Restricted Stock Units. |
| 03/22/2032 | Expiration date for the earned Performance Stock Option. |
Keywords
Salesforce, CRM, Parker Harris, Insider Trading, Form 4, Restricted Stock Units, Performance Stock Option, Equity Compensation, Stock Vesting, Tax Withholding
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