Form 4: Salesforce CEO Marc Benioff Reports Stock Transactions Under Pre-Arranged 10b5-1 Plan
Insider Trading Report
Salesforce, Inc. Chair and CEO Marc Benioff reported the exercise of stock options and subsequent sale of common stock on July 18, 2025, executed under a pre-arranged Rule 10b5-1 trading plan.
Summary
- Marc Benioff, Salesforce's Chair and CEO, engaged in stock transactions on July 18, 2025.
- He acquired 2,250 shares of Common Stock by exercising non-qualified stock options at an exercise price of $161.5 per share.
- Concurrently, he sold a total of 2,250 shares of Common Stock across four separate transactions.
- The sales occurred at weighted average prices ranging from $259.8666 to $262.5119 per share.
- Specifically, 790 shares were sold at $259.8666, 555 shares at $260.4381, 450 shares at $261.7447, and 455 shares at $262.5119.
- These transactions were executed automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025.
- Following these transactions, Benioff directly holds 11,911,571 shares of Common Stock.
- He also indirectly holds 107,000 shares via a trust and 10,000,000 shares via the Marc Benioff Fund LLC.
- His beneficial ownership of non-qualified stock options stands at 166,622.
Sentiment
Score: 5
Explanation: The document reports routine insider transactions (stock option exercise and sale) executed under a pre-arranged 10b5-1 trading plan, which is a neutral event and does not indicate a change in sentiment.
Future Outlook
NA
Industry Context
NA
Key Dates
| Date | Description |
|---|---|
| 03/22/2020 | Date when 25% of the non-qualified stock option vested, with the balance vesting monthly over 36 months. |
| 01/09/2025 | Date the Rule 10b5-1 trading plan was adopted by Marc Benioff. |
| 07/18/2025 | Date of stock option exercise and subsequent sale transactions. |
| 07/21/2025 | Date the Form 4 was signed by Marc Benioff's Attorney-in-Fact. |
| 03/22/2026 | Expiration date of the non-qualified stock option. |
Keywords
Salesforce, CRM, Marc Benioff, SEC Form 4, Insider Trading, Stock Option Exercise, Stock Sale, Rule 10b5-1 Plan, Beneficial Ownership, Corporate Governance
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