Form 4: Salesforce CEO Benioff Exercises Options, Sells Shares
Insider Transaction Report
Salesforce Chair and CEO Marc Benioff executed a Rule 10b5-1 trading plan on October 24, 2025, exercising stock options and subsequently selling common stock.
Summary
- Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), engaged in transactions on October 24, 2025, as reported in a Form 4 filing.
- These transactions were conducted automatically pursuant to a Rule 10b5-1 trading plan adopted by Benioff on January 9, 2025.
- Benioff exercised 2,250 non-qualified stock options at an exercise price of $161.5 per share.
- Concurrently, he disposed of a total of 2,250 shares of Salesforce common stock through multiple open market sales.
- The sales occurred at weighted average prices ranging from $254.8145 to $257.6804 per share.
- Following these transactions, Benioff directly holds 11,911,571 shares of common stock.
- Indirect holdings include 107,000 shares held by a Trust and 10,000,000 shares held by the Marc Benioff Fund LLC.
Sentiment
Score: 5
Explanation: The filing reports routine insider transactions (option exercise and subsequent share sales) executed under a pre-established Rule 10b5-1 trading plan, which is a neutral event for company performance and typically does not signal new information.
Future Outlook
NA
Industry Context
NA
Key Dates
| Date | Description |
|---|---|
| 03/22/2020 | First anniversary of the holder's date of grant for the non-qualified stock option, when 25% of the option vested. |
| 01/09/2025 | Date the Rule 10b5-1 trading plan was adopted by the reporting person. |
| 10/24/2025 | Date of earliest transaction, including option exercise and subsequent share sales. |
| 10/27/2025 | Signature date of the Form 4 filing. |
| 03/22/2026 | Expiration date of the non-qualified stock option. |
Keywords
Salesforce, CRM, Marc Benioff, Insider Trading, Form 4, Stock Option, Share Sale, 10b5-1 Plan
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