8-K: Safety Shot, Inc. Enlists CORE IR & PR to Bolster Investor and Public Relations Efforts

Safety Shot, Inc. has appointed CORE IR & PR to enhance investor relations, shareholder communications, and public relations as it aims to expand market awareness and communicate its growth strategies.

Summary

• Safety Shot, Inc. has engaged CORE IR & PR to manage investor relations, shareholder communications, and public relations.
• The aim is to increase awareness among investors and consumers about the company's value.
• CORE IR will focus on communicating Safety Shot's business model, market opportunity, and growth strategies to both institutional and retail investors, as well as the general public.
• Safety Shot's CEO, Jarrett Boon, believes CORE IR's experience will help position the company's leadership in a competitive market.
• Safety Shot is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
• Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon.

Sentiment

Score: 7

Explanation: The sentiment is positive due to the company proactively engaging an IR firm to improve communication and market awareness. However, the forward-looking statements are subject to risks and uncertainties, which tempers the overall sentiment.

Positives

• The appointment of CORE IR & PR is expected to improve Safety Shot's communication with investors and the public.
• CORE IR's expertise in healthcare and retail verticals could benefit Safety Shot's market positioning.
• The company is actively expanding its sales channels through both online platforms and business-to-business partnerships.

Risks

• The press release contains forward-looking statements that are subject to risks and uncertainties, including competition and economic factors.
• The company operates in competitive and rapidly changing environments, which could affect its ability to achieve its expectations.

Future Outlook

Safety Shot aims to expand market awareness and communicate its growth strategies through its partnership with CORE IR & PR. The company is also introducing business-to-business sales of Sure Shot throughout 2025.

Management Comments

• Jarrett Boon, Safety Shot CEO, stated that the company continues to optimize external communications to ensure awareness within the investor public and consumers.
• Jarrett Boon, Safety Shot CEO, values CORE IR's experience and resources to help position the company's leadership in a competitive market.
• Scott Gordon, CORE Co-Founder and President, looks forward to working with Safety Shot to articulate its growth story.

Industry Context

The announcement reflects a common strategy among publicly traded companies to enhance investor relations and public relations efforts to increase market awareness and attract investment. Many companies in the wellness and dietary supplement industry utilize similar strategies to communicate their value proposition and growth potential.

Comparison to Industry Standards

• Many small to mid-sized publicly traded companies engage investor relations firms to improve communication with investors, similar to Safety Shot's approach.
• The focus on both retail and institutional investors is a standard practice in the industry.
• Comparable companies in the dietary supplement space, such as Celsius Holdings and Nutraceutical International Corporation, also actively manage their investor relations and public relations to maintain market visibility.

Stakeholder Impact

• Shareholders may benefit from improved communication and increased market awareness.
• Customers will have increased access to information about Safety Shot and its products.
• Employees may experience a more stable and growing company.

Next Steps

• CORE IR & PR will begin working to expand market awareness for Safety Shot.
• Safety Shot will continue introducing business-to-business sales of Sure Shot throughout 2025.

Key Dates