SHOT.NASDAQSafety Shot, INC

DEF: Bonk, Inc. Sets 2025 Annual Meeting, Proposes Director Re-election

Sentiment:

Definitive Proxy Statement


Bonk, Inc. announced its virtual 2025 Annual Meeting of Stockholders to vote on re-electing seven directors and ratifying M&K CPAS, PLLC as its independent auditor.

Capital raiseOn June 25, 2025, Fried LLC purchased convertible notes and warrants from a former holder.On July 21, 2025, Jordan Fried purchased 4,338,395 common shares and warrants for 8,676,790 common shares in a registered direct offering and concurrent private placement.On July 2, 2025, Fried LLC exchanged convertible notes for 3,606 shares of Series B Preferred Stock.On November 7, 2025, Fried LLC exchanged warrants for 1,643,663 common shares (not yet issued).On August 8, 2025, Lucky Dog Holdings purchased 35,000 shares of Series C Preferred Stock for $25,000,000, paid in BONK tokens.On August 8, 2025, Lucky Dog Holdings received 100,000 shares of Series C Preferred Stock in exchange for a revenue sharing agreement.On August 25, 2025, Lucky Dog Holdings purchased 51,921,080 common shares for $25,000,000, paid in BONK tokens (shares not yet issued).

Summary

  • The Annual Meeting of Stockholders is scheduled for December 22, 2025, at 10:00 AM Eastern Time, and will be held in a virtual-only format.
  • Stockholders will vote on two proposals: re-electing seven directors to the Board and ratifying the appointment of M&K CPAS, PLLC as the independent registered public accounting firm for fiscal year 2025.
  • The Board unanimously recommends voting FOR all director nominees and FOR the ratification of M&K CPAS, PLLC.
  • The Record Date for voting eligibility is November 20, 2025.
  • As of the Record Date, there were 185,476,283 shares of common stock, 39,933 shares of Series A Convertible Preferred Stock, 1,813 shares of Series B Convertible Preferred Stock, and 135,000 shares of Series C Convertible Preferred Stock outstanding.
  • Each share of common stock, Series A, Series B, and Series C Preferred Stock entitles the holder to approximately one, 171, 2,206, and 925 votes, respectively.
  • Total voting power as of the Record Date: 185,476,283 (common), 6,816,832 (Series A), 3,999,265 (Series B), and 124,884,366 (Series C).
  • Executive compensation for 2024 included Jarrett Boon ($1,679,454 total), John Gulyas ($1,529,454 total), and Jordan Schur ($1,055,833 total).
  • Executive employment agreements for 2025 include a $300,000 annual base salary, 1,000,000 restricted stock units vesting quarterly from April 1, 2025, to April 1, 2026, and incentive bonuses tied to 2025 revenue targets ($500,000 for Q1/Q2, $1,000,000 for Q3/Q4).
  • The 2024 Equity Incentive Plan share reserve was increased from 15,000,000 to 37,000,000 shares on June 12, 2025.
  • Significant beneficial owners include Mitchell Rudy (via Lucky Dog Holdings) with 35.5% total voting power, American Ventures Series XII SHOT (6.2%), Core 4 Capital Corp. (3.5%), and Fried LLC (1.1%).
  • Related party transactions include investments in Chijet, advisory fees to former CEO Brian John, and multiple securities purchase and exchange agreements with Jordan Fried (Fried LLC) and Lucky Dog Holdings (Mitchell Rudy) involving common stock, preferred stock, warrants, and BONK tokens.

Sentiment

Score: 6

Explanation: The filing outlines routine annual meeting proposals but reveals significant strategic shifts towards cryptocurrency and DeFi through new board appointments and substantial related-party transactions involving digital assets. While the new expertise is a positive, past investment losses and minor compliance issues temper overall sentiment. The potential for dilution from new share issuances is also a consideration.

Positives

  • The appointment of new directors with strong backgrounds in crypto, DeFi, and Bitcoin mining (Mitchell Rudy, Connor Klein, James McAvity) suggests a strategic focus on high-growth technology sectors.
  • Executive incentive bonuses are tied to achieving specific revenue targets for 2025 ($500,000 for Q1/Q2 and $1,000,000 for Q3/Q4), aligning management interests with company performance.
  • The company has established corporate governance practices, including independent board committees (Audit, Compensation, Nominating & Corporate Governance) with independent chairs.
  • The acquisition of GBB Drink Lab, which developed Safety Shot Beverages, indicates product innovation and market diversification.

Negatives

  • An unrealized loss of $1,511,488 on Chijet shares was held at December 31, 2023, indicating a poor past investment outcome.
  • Three individuals (Richard Pascucci, Markita Russell, and Mitchell Rudy) did not file Form 3s upon their appointment to the Board and/or management, indicating a lapse in Section 16(a) compliance.
  • Significant potential dilution from the increase in shares reserved for the 2024 Equity Incentive Plan (from 15,000,000 to 37,000,000 shares) and the conversion of preferred stock and warrants issued in recent capital raises.
  • The company's business model appears highly diversified, spanning beverages and cryptocurrency, which could present integration and focus challenges.

Risks

  • Market Volatility: The company's involvement with BONK tokens and Bitcoin mining exposes it to significant cryptocurrency market volatility.
  • Integration Risk: Managing diverse business segments like beverage products and cryptocurrency operations could pose integration and operational challenges.
  • Regulatory Compliance: Failure to comply with SEC filing requirements, as evidenced by the Section 16(a) compliance issue, could lead to regulatory scrutiny and penalties.
  • Dilution Risk: The substantial number of shares reserved for equity incentive plans and the conversion of preferred stock and warrants could lead to significant dilution for existing common stockholders.
  • Revenue Target Achievement: Executive incentive bonuses are contingent on achieving specific revenue targets for 2025, and failure to meet these targets could impact executive compensation and potentially morale.

Future Outlook

The company has set clear revenue targets for its executives for 2025, aiming for $500,000 in combined revenue for Q1 and Q2, and $1,000,000 for Q3 and Q4, with associated incentive bonuses. The increase in the 2024 Equity Incentive Plan share reserve suggests a continued focus on equity-based compensation to attract and retain talent. The recent appointments of directors with strong backgrounds in cryptocurrency and DeFi indicate a strategic direction towards expanding or solidifying its presence in these digital asset sectors.

Management Comments

  • The Board unanimously recommends that stockholders vote FOR each of the director nominees included in Proposal No. 1, and FOR Proposal No. 2.
  • We believe that the collective skills, experiences, and qualifications of our directors provide the Board with the expertise and experience necessary to advance the interests of our stockholders.
  • The Board currently separates the roles of Chief Executive Officer and Chairman of the Board in recognition of the differences between the two roles.
  • The Audit Committee has also approved, subject to stockholders ratification, the appointment of M&K to serve as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2025.

Industry Context

Bonk, Inc.'s recent board appointments and significant transactions involving BONK tokens and a 'LetsBonk.fun' revenue sharing agreement strongly indicate a strategic pivot or significant expansion into the cryptocurrency and decentralized finance (DeFi) industry, particularly within the Solana ecosystem. This move aligns with broader industry trends of traditional companies exploring blockchain technologies and digital assets. The company's prior acquisition of GBB Drink Lab (Safety Shot Beverages) suggests a diversified business model, potentially aiming to leverage brand recognition or distribution channels across different sectors. The addition of directors with expertise in Bitcoin mining and crypto investments positions the company to navigate and potentially capitalize on the evolving digital asset landscape, contrasting with its past investment in a SPAC related to Chijet Inc.

Comparison to Industry Standards

  • The appointment of directors with deep expertise in the crypto and DeFi space, such as Mitchell Rudy (BONK token co-founder), Connor Klein (New Form Capital, crypto payments), and James McAvity (Cormint, efficient Bitcoin mining), aligns with best practices for companies entering or expanding in specialized, high-growth technology sectors. This brings relevant, cutting-edge experience to the board, comparable to how tech companies recruit industry veterans.
  • The executive compensation structure, including base salary, restricted stock units with vesting schedules, and performance-based cash and stock bonuses tied to revenue targets, is a standard practice for incentivizing management in growth-oriented companies.
  • The increase in the equity incentive plan share reserve to 37,000,000 shares is substantial and could be seen as aggressive compared to some industry benchmarks, potentially leading to significant dilution if not managed carefully.
  • The unrealized loss of $1,511,488 on Chijet shares by December 31, 2023, highlights a past investment that underperformed, which is a concern for capital allocation efficiency compared to industry peers.
  • The Section 16(a) compliance issue for three individuals is a governance lapse that falls below industry best practices for public companies, which typically maintain rigorous compliance protocols for insider reporting.

Management Changes

RolePrevious PersonNew PersonEffective DateReason
DirectorJordan SchurNANovember 2025Resigned from Director role, remains President.
DirectorNAMitchell RudySeptember 2025Appointment to the Board.
DirectorNAConnor KleinOctober 2025Appointment to the Board.
DirectorNAJames McAvityNovember 2025Appointment to the Board.
DirectorNAStacey DuffyNovember 2025Appointment to the Board.

Corporate Governance

Change TypeDescriptionEffective DateImpact Assessment
Board CompositionAppointment of four new independent directors (Mitchell Rudy, Connor Klein, James McAvity, Stacey Duffy) to the Board, enhancing expertise in finance, crypto, and due diligence.Various dates in 2025Strengthens board oversight and strategic direction, particularly in emerging digital asset markets.
Committee CompositionAudit Committee members: Mr. Melton (Chair), Mr. Klein, Ms. Duffy. Compensation Committee members: Mr. Klein (Chair), Mr. Melton, Mr. McAvity. Nominating and Corporate Governance Committee members: Ms. Duffy (Chair), Mr. Melton, Mr. Klein.Upon re-election of directorsEnsures independent oversight of key corporate functions in line with Nasdaq standards.
Board Leadership StructureThe roles of Chief Executive Officer and Chairman of the Board are currently separated, with the CEO responsible for day-to-day operations and the Chairman providing guidance and setting board agendas.Current practiceProvides a balance of leadership and oversight, though the Board retains flexibility to combine roles in the future.
Stockholder Communication PolicyNo formal policy for direct stockholder communication with the Board, but efforts are made to ensure views are heard and responses provided. The Board will monitor the appropriateness of adopting a formal process.OngoingPotential for improved transparency and engagement with stockholders if a formal policy is adopted.

Related Party Transactions

  • Former CEO Brian John received 267,500 restricted Chijet shares in lieu of a $233,377 bonus related to the Chijet business combination.
  • Brian John, former CEO, received $12,500 monthly compensation for a 3-month transition advisory agreement from March 1, 2024, to June 1, 2024.
  • Fried LLC, managed by Jordan Fried, purchased convertible notes and warrants from a former holder on June 25, 2025.
  • Jordan Fried purchased 4,338,395 common shares and warrants for 8,676,790 common shares in a registered direct offering and private placement on July 21, 2025.
  • Fried LLC exchanged convertible notes for 3,606 shares of Series B Preferred Stock on July 2, 2025.
  • Fried LLC exchanged warrants for 1,643,663 common shares on November 7, 2025 (shares not yet issued).
  • Lucky Dog Holdings, controlled by director Mitchell Rudy, purchased 35,000 shares of Series C Preferred Stock for $25,000,000 (paid in BONK tokens) on August 8, 2025.
  • Lucky Dog Holdings received 100,000 shares of Series C Preferred Stock in exchange for a revenue sharing agreement (10% of LetsBonk.fun gross revenue in perpetuity) on August 8, 2025.
  • Lucky Dog Holdings purchased 51,921,080 common shares for $25,000,000 (paid in BONK tokens) on August 25, 2025 (shares not yet issued as of November 20, 2025).

Stakeholder Impact

  • Shareholders: Will vote on key governance matters (director re-election, auditor ratification). Face potential dilution from significant equity incentive plan expansion and recent capital raises involving preferred stock conversions and new common stock issuances. Benefit from new board expertise in high-growth sectors.
  • Employees/Officers: Executive compensation packages include substantial equity awards and performance-based bonuses tied to revenue targets, providing strong incentives.
  • Customers: Not directly impacted by this governance filing, but the company's strategic direction towards crypto/DeFi may influence future product offerings or services.
  • Suppliers/Creditors: Not directly addressed in this filing.

Next Steps

  • Stockholders to vote on director re-election and auditor ratification at the Annual Meeting on December 22, 2025.
  • The company will file a Current Report on Form 8-K reporting the voting results of the Annual Meeting.
  • Stockholders interested in submitting proposals for the 2026 Annual Meeting must do so by February 13, 2026.
  • Remaining restricted stock units for executives will vest quarterly until April 1, 2026.
  • The company aims to achieve combined revenues of $500,000 for Q1/Q2 2025 and $1,000,000 for Q3/Q4 2025 to trigger executive incentive bonuses.

Key Dates

DateDescription
July 2023John Gulyas appointed Director.
August 2023Company received 96,000 additional Chijet shares due to downside protection clauses.
September 2023Company purchased 18,200 Chijet shares for $36,330.
October 2023Jarrett Boon appointed Director.
December 5, 2023Shareholders approved the 2023 Equity Incentive Plan.
January 17, 2024Board adopted the 2024 Equity Incentive Plan.
February 2024Jarrett Boon appointed Chief Executive Officer.
March 1, 2024Company entered into a transition advisory agreement with Brian John, former CEO.
March 2024John Gulyas appointed Executive Chairman and Jordan Schur appointed President and Director.
July 31, 2024Shareholders ratified the 2024 Equity Incentive Plan.
December 16, 2024Company entered into employment agreements with Jarrett Boon, John Gulyas, and Jordan Schur.
December 31, 2024Fiscal year end for which the Annual Report on Form 10-K is available.
January 1, 2025250,000 options held by Jordan Schur vested in full.
March 3, 2025Company amended employment agreements for Jarrett Boon, John Gulyas, and Jordan Schur regarding restricted stock vesting.
April 1, 2025First quarterly vesting of 1,000,000 restricted stock units for Jarrett Boon, John Gulyas, and Jordan Schur begins.
June 1, 2024Brian John's advisory agreement term ended.
June 12, 2025Shareholders approved an amendment to the 2024 Equity Incentive Plan, increasing shares reserved from 15,000,000 to 37,000,000.
June 25, 2025Jordan Fried (Fried LLC) purchased convertible notes and warrants from a former holder.
July 1, 2025250,000 restricted stock units for Jarrett Boon, John Gulyas, and Jordan Schur vest.
July 2, 2025Company entered into an Exchange Agreement with Fried LLC.
July 3, 2025Exchange transaction with Fried LLC closed.
July 21, 2025Company entered into a Securities Purchase Agreement with Jordan Fried.
July 24, 2025Company issued 4,338,395 common shares and warrants to Jordan Fried.
August 5, 2025Board unanimously approved Lucky Dog Holdings transactions.
August 8, 2025Company entered into Series C Securities Purchase Agreement and Revenue Sharing Agreement with Lucky Dog Holdings.
August 25, 2025Company entered into a Securities Purchase Agreement with Lucky Dog Holdings for 51,921,080 common shares; Board unanimously approved this transaction.
August 26, 20253,606 shares of Series B Preferred Stock issued to Fried LLC.
August 29, 2025Securities Purchase Agreement with Lucky Dog Holdings for 51,921,080 common shares closed.
September 2025Mitchell Rudy appointed Director.
October 1, 2025250,000 restricted stock units for Jarrett Boon, John Gulyas, and Jordan Schur vest.
October 2025Connor Klein appointed Director.
November 7, 2025Company entered into an Exchange Agreement with Fried LLC for warrants.
November 2025James McAvity and Stacey Duffy appointed Directors.
November 20, 2025Record Date for the 2025 Annual Meeting.
December 1, 2025Date of the Notice of Annual Meeting.
December 21, 2025Deadline for online voting (11:59 p.m. Eastern Time).
December 22, 20252025 Annual Meeting of Stockholders.
January 1, 2026250,000 restricted stock units for Jarrett Boon, John Gulyas, and Jordan Schur vest.
February 13, 2026Deadline for stockholder proposals for the 2026 Annual Meeting.
April 1, 2026Final 250,000 restricted stock units for Jarrett Boon, John Gulyas, and Jordan Schur vest.

Keywords

Proxy Statement, Annual Meeting, Corporate Governance, Director Election, Auditor Ratification, Executive Compensation, Equity Incentive Plan, Beneficial Ownership, Related Party Transactions, Cryptocurrency, BONK Token, DeFi, Bitcoin Mining, Safety Shot Beverages, SEC Filing

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