Form 4: Rush Enterprises Inc Tx President Sells Shares
Insider Transaction (Form 4)
William M Rusty Rush, CEO, President and COB, a Director and 10% owner of Rush Enterprises Inc Tx, sold 78,750 shares of common stock on July 31, 2026.
Summary
- Option exercise/conversion: acquired 7,176 Class A Common Stock at $15.06 ($108,071) on July 31, 2026; holds 181,330 after (Direct).
- Open-market sale: disposed of 7,176 Class A Common Stock at $80.76 ($579,532) on July 31, 2026; holds 174,154 after (Direct).
- Option exercise/conversion: acquired 71,574 Class A Common Stock at $15.06 ($1,077,904) on August 3, 2026; holds 245,728 after (Direct).
- Open-market sale: disposed of 71,574 Class A Common Stock at $81.05 ($5,801,180) on August 3, 2026; holds 174,154 after (Direct).
- Option exercise/conversion: disposed of 7,176 Option (right to buy) on July 31, 2026; holds 71,574 after (Direct).
- Option exercise/conversion: disposed of 71,574 Option (right to buy) on August 3, 2026 (Direct).
Sentiment
Score: 2
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $6,380,712 of stock on the open market.
Insider Transactions
William M Rusty Rush — Director, Officer (CEO, President and COB), 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-31 | Option exercise/conversion | Class A Common Stock | 7,176 | $15 | $108.1K | 181,330.5 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 7,176 | $81 | $579.5K | 174,154.5 |
| 2026-08-03 | Option exercise/conversion | Class A Common Stock | 71,574 | $15 | $1.1M | 245,728.5 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 71,574 | $81 | $5.8M | 174,154.5 |
| 2026-07-31 | Option exercise/conversion | Option (right to buy) | 7,176 | — | — | 71,574 |
| 2026-08-03 | Option exercise/conversion | Option (right to buy) | 71,574 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-31 | Option exercise/conversion (7,176 shares) |
| 2026-07-31 | Open-market sale (7,176 shares) |
| 2026-08-03 | Option exercise/conversion (71,574 shares) |
| 2026-08-03 | Open-market sale (71,574 shares) |
| 2026-07-31 | Option exercise/conversion (7,176 shares) |
| 2026-08-03 | Option exercise/conversion (71,574 shares) |
Keywords
insider transaction, Form 4, RUSHA, RUSH ENTERPRISES INC \TX\, bearish, William M Rusty Rush
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