Form 4: Rush Enterprises Inc Tx CFO Sells Shares
Insider Transaction (Form 4)
Steven L Keller, CFO & Treasurer of Rush Enterprises Inc Tx, sold 22,500 shares of common stock on July 30, 2026.
Summary
- Option exercise/conversion: acquired 1,822 Class A Common Stock at $15.06 ($27,439) on July 30, 2026; holds 86,196 after (Direct).
- Open-market sale: disposed of 1,822 Class A Common Stock at $81.12 ($147,798) on July 30, 2026; holds 84,374 after (Direct).
- Option exercise/conversion: acquired 20,678 Class A Common Stock at $15.06 ($311,411) on July 31, 2026; holds 105,052 after (Direct).
- Open-market sale: disposed of 20,678 Class A Common Stock at $80.73 ($1,669,256) on July 31, 2026; holds 84,374 after (Direct).
- Option exercise/conversion: disposed of 1,822 Option (right to buy) on July 30, 2026; holds 20,678 after (Direct).
- Option exercise/conversion: disposed of 20,678 Option (right to buy) on July 31, 2026 (Direct).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $1,817,055 of stock on the open market.
Insider Transactions
Steven L Keller — Officer (CFO & Treasurer)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-30 | Option exercise/conversion | Class A Common Stock | 1,822 | $15 | $27.4K | 86,195.52 |
| 2026-07-30 | Open-market sale | Class A Common Stock | 1,822 | $81 | $147.8K | 84,373.52 |
| 2026-07-31 | Option exercise/conversion | Class A Common Stock | 20,678 | $15 | $311.4K | 105,051.52 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 20,678 | $81 | $1.7M | 84,373.52 |
| 2026-07-30 | Option exercise/conversion | Option (right to buy) | 1,822 | — | — | 20,678 |
| 2026-07-31 | Option exercise/conversion | Option (right to buy) | 20,678 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-30 | Option exercise/conversion (1,822 shares) |
| 2026-07-30 | Open-market sale (1,822 shares) |
| 2026-07-31 | Option exercise/conversion (20,678 shares) |
| 2026-07-31 | Open-market sale (20,678 shares) |
| 2026-07-30 | Option exercise/conversion (1,822 shares) |
| 2026-07-31 | Option exercise/conversion (20,678 shares) |
Keywords
insider transaction, Form 4, RUSHA, RUSH ENTERPRISES INC \TX\, bearish, Steven L Keller
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