10-Q: RumbleOn Reports Q1 2025 Results: Revenue Declines Amidst Cost-Saving Initiatives
Quarterly Report
RumbleOn's Q1 2025 revenue decreased due to lower sales volume, despite cost-saving measures and improved gross profit per vehicle.
Summary
- RumbleOn, Inc. reported a net loss of $9.7 million for the three months ended March 31, 2025, compared to a net loss of $10.3 million for the same period in 2024.
- Total revenue decreased by 20.5% to $244.7 million, primarily due to lower sales volume in powersports vehicles and a significant decline in vehicle transportation services revenue.
- The powersports segment experienced a revenue decrease of $54.3 million, driven by lower unit sales, although average revenue per new and pre-owned retail vehicle increased.
- Vehicle transportation services revenue plummeted by 61.5% to $5.5 million due to employee departures and reduced volume.
- Selling, general, and administrative expenses decreased by 17.3% to $61.1 million, reflecting cost-saving initiatives.
- The company operated 55 retail dealerships as of March 31, 2025, primarily in the Sunbelt region.
- The company is still working to remediate a material weakness in internal control over financial reporting related to IT systems access and segregation of duties.
Sentiment
Score: 5
Explanation: The report presents a mixed picture. While cost-saving initiatives are positive, declining revenue and ongoing legal and regulatory challenges temper the outlook. The material weakness in internal controls is also a concern.
Positives
- Net loss improved slightly year-over-year, decreasing from $10.3 million to $9.7 million.
- Selling, general, and administrative expenses decreased by $12.8 million due to cost-saving initiatives.
- Average revenue per new and pre-owned retail vehicle increased, partially offsetting the impact of lower sales volume.
- Depreciation and amortization expenses decreased due to certain intangible assets becoming fully amortized.
Negatives
- Total revenue decreased by 20.5% to $244.7 million, primarily due to lower sales volume.
- Powersports vehicle revenue declined by 19.9% to $172.0 million.
- Vehicle transportation services revenue saw a significant decrease of 61.5% to $5.5 million.
- The company is still working to remediate a material weakness in internal control over financial reporting related to IT systems access and segregation of duties.
Risks
- The company is subject to an SEC investigation regarding the use of company resources by the former CEO and related party transactions.
- The company is involved in litigation with its former CEO, Marshall Chesrown, who is seeking $7.5 million in termination compensation and $50.0 million in general and reputational damages.
- A material weakness exists in internal control over financial reporting related to IT systems access and segregation of duties.
- The vehicle transportation services segment experienced a significant decline in revenue and volume due to employee departures.
Future Outlook
The company expects the vehicle transportation services segment's volume in 2025 to be substantially lower than its 2024 volume due to employee departures.
Industry Context
The powersports industry is subject to seasonal demand, with the first quarter typically being a slower period. RumbleOn's focus on pre-owned inventory sourcing through its RideNow Cash Offer technology aligns with the industry trend of increasing demand for used vehicles. The company's cost-saving initiatives reflect a broader industry focus on operational efficiency in response to economic uncertainty.
Comparison to Industry Standards
- It is difficult to compare RumbleOn directly to industry standards without specific competitor data, but companies like Group 1 Automotive and AutoNation have diversified revenue streams including new and used vehicle sales, parts and service, and finance and insurance.
- RumbleOn's focus on the powersports market differentiates it from broader automotive retailers, but the challenges of inventory management and margin pressures are common across the vehicle retail industry.
- The decline in vehicle transportation services revenue is concerning and should be compared to performance of logistics companies like United Parcel Service and FedEx to determine if this is an industry wide trend or specific to RumbleOn.
Management Changes
| Role | Previous Person | New Person | Effective Date | Reason |
|---|---|---|---|---|
| Chief Executive Officer | Marshall Chesrown | Michael Quartieri | 2025-01-13 | Resignation |
| Executive | Michael Kennedy | NA | 2025-01-13 | Separation |
| Executive | Tiffany Kice | NA | 2025-05-01 | Separation |
| Executive | Brandy Treadway | NA | 2025-05-01 | Separation |
Legal Proceedings
- The Company received a subpoena from the SEC requesting documents created during or relating to the period from January 1, 2021 through the date of the subpoena.
- Mr. Chesrown filed suit against the Company in Delaware Superior Court for the claims asserted in his Resignation Letters.
Related Party Transactions
- The Company entered into a floor plan facility agreement with related parties William Coulter, Mark Tkach, and Ridenow Management LLLP that provides up to $16.0 million of revolving availability.
- The Company had 27 leases of properties consisting primarily of dealerships and offices from related parties.
Stakeholder Impact
- Shareholders are impacted by the decline in revenue and ongoing legal and regulatory challenges.
- Employees are impacted by cost-saving initiatives and management changes.
- Customers may be impacted by changes in inventory availability and service quality.
Next Steps
- The company plans to continue efforts to remediate the material weakness in internal control over financial reporting.
- The company will continue to produce requested documents and information to the SEC.
- The company intends to defend the litigation claims vigorously.
Key Dates
| Date | Description |
|---|---|
| 2013 | RumbleOn, Inc. was incorporated. |
| 2017 | RumbleOn completed its initial public offering. |
| 2021-09-01 | Commencement date for most related-party leases with a 20-year term. |
| 2023-06-11 | Marshall Chesrown delivered a resignation letter as CEO. |
| 2023-07-07 | Marshall Chesrown delivered a resignation letter as a member of the Board of Directors. |
| 2023-10 | Pre-suit mediation between the Company and Mr. Chesrown. |
| 2023-12 | Improvements to Income Tax Disclosures Issued in December 2023, ASU 2023-09. |
| 2024-03-13 | Mr. Chesrown filed suit against the Company in Delaware Superior Court. |
| 2024-06-28 | The Company received a subpoena from the SEC. |
| 2024-12 | The Company entered into a floor plan facility agreement with related parties. |
| 2024-11 | Disaggregation of Income Statement Expenses Issued in November 2024, ASU 2024-03. |
| 2025-01-02 | The 6.75% convertible senior notes were repaid. |
| 2025-01-13 | Michael Quartieri's Employment Agreement effective date. |
| 2025-03-31 | End of the quarterly period. |
| 2025-05-01 | Number of shares of Class B Common Stock outstanding was 37,809,028 shares. |
| 2026-08 | Term loan credit agreement due. |
Keywords
RumbleOn, powersports, vehicle transportation, revenue, net loss, financial results, Q1 2025, dealership, inventory, SEC investigation, litigation
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