Form 4: Ross Stores Executive Sells Shares Under 10b5-1 Plan

Karen Fleming, President and CMO of Ross Dress for Less, sold 7,000 shares of ROSS STORES, INC. common stock under a pre-arranged 10b5-1 plan.

Summary

• Karen Fleming, President and Chief Merchandising Officer of Ross Dress for Less, a subsidiary of ROSS STORES, INC. (ROST), reported a transaction.
• The transaction involved the sale of 7,000 shares of ROSS STORES, INC. common stock.
• The sale occurred on March 24, 2026, at a price of $212.755 per share.
• Following this transaction, Karen Fleming beneficially owns 91,406.505 shares of common stock.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The sale is a routine insider transaction under a pre-arranged 10b5-1 plan, which typically does not signal a change in the company's fundamental outlook or performance.

Industry Context

StockSavvy.ai notes that insider sales executed under Rule 10b5-1 plans are common for executives to manage personal liquidity and diversify their portfolios. Such pre-arranged sales typically do not signal a change in the company's fundamental business outlook or performance, distinguishing them from opportunistic sales.

Stakeholder Impact

• Shareholders: A minor reduction in insider ownership, but generally expected for executives managing personal finances through pre-planned sales.

Key Dates

Recommendation

A single, pre-planned insider sale by an executive, as disclosed in this Form 4, is a common occurrence for personal liquidity and diversification and does not typically warrant a change in investment recommendation for the broader market.

Keywords

ROSS STORES, ROST, Insider Trading, Form 4, Stock Sale, Karen Fleming, 10b5-1 Plan, Executive Transaction