SCHEDULE: Vanguard Shifts Roku Ownership Reporting to Subsidiaries

The Vanguard Group reports 0% beneficial ownership in Roku Inc. following an internal realignment, with subsidiaries now reporting separately.

Summary

• The Vanguard Group filed an Amendment No. 8 to Schedule 13G for Roku Inc., reporting 0% beneficial ownership of Roku's Common Stock.
• This change is due to an internal realignment within The Vanguard Group, Inc. that occurred on January 12, 2026.
• Following the realignment, certain subsidiaries or business divisions of Vanguard will now report their beneficial ownership separately (on a disaggregated basis) in reliance on SEC Release No. 34-39538.
• The Vanguard Group, Inc. itself no longer has, or is deemed to have, beneficial ownership over the securities now reported by its subsidiaries.
• The filing confirms that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Roku Inc.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this filing as neutral. It is an administrative update regarding beneficial ownership reporting by a major institutional investor and does not reflect any operational or financial performance changes for Roku Inc.

Positives

• NA

Negatives

• NA

Risks

• NA

Future Outlook

NA

Management Comments

• "On January 12, 2026, The Vanguard Group, Inc. went through an internal realignment. In accordance with SEC Release No. 34-39538 (January 12, 1998), certain subsidiaries or business divisions of subsidiaries of The Vanguard Group, Inc., that formerly had, or were deemed to have, beneficial ownership with The Vanguard Group, Inc., will report beneficial ownership separately (on a disaggregated basis) from The Vanguard Group, Inc. in reliance on such release."
• "These subsidiaries and/or business divisions pursue the same investment strategies as previously pursued by The Vanguard Group, Inc. prior to the realignment. Further in accordance with SEC Release No. 34-39538 (January 12, 1998), The Vanguard Group, Inc. no longer has, or is deemed to have, beneficial ownership over securities beneficially owned by such subsidiaries and/or business divisions."
• "By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under 240.14a-11."

Industry Context

StockSavvy.ai notes that this filing primarily reflects an internal administrative and reporting change within The Vanguard Group, a major investment adviser. It does not indicate a change in investment strategy regarding Roku Inc. or broader industry trends, but rather a shift in how Vanguard's various entities disclose their holdings in accordance with SEC guidance.

Key Dates

Keywords

Vanguard Group, Roku Inc, Schedule 13G, beneficial ownership, internal realignment, ownership disclosure, investment adviser