Form 4: Roku President Sells Shares
Insider Transaction (Form 4)
Charles Collier, President, Roku Media of Roku, Inc, sold 20,538 shares of common stock on September 4, 2026.
Summary
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on September 4, 2026; holds 32,969 after (Direct).
- Open-market sale: disposed of 8,843 Class A Common Stock at $156.87 ($1,387,201) on September 4, 2026; holds 24,126 after (Direct).
- Open-market sale: disposed of 1,426 Class A Common Stock at $157.73 ($224,923) on September 4, 2026; holds 22,700 after (Direct).
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on September 4, 2026; holds 32,969 after (Direct).
- Open-market sale: disposed of 8,843 Class A Common Stock at $156.87 ($1,387,201) on September 4, 2026; holds 24,126 after (Direct).
- Open-market sale: disposed of 1,426 Class A Common Stock at $157.73 ($224,923) on September 4, 2026; holds 22,700 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on September 4, 2026; holds 51,345 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on September 4, 2026; holds 41,076 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,224,249 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Charles Collier — Officer (President, Roku Media)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-04 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 32,969 |
| 2026-09-04 | Open-market sale | Class A Common Stock | 8,843 | $157 | $1.4M | 24,126 |
| 2026-09-04 | Open-market sale | Class A Common Stock | 1,426 | $158 | $224.9K | 22,700 |
| 2026-09-04 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 32,969 |
| 2026-09-04 | Open-market sale | Class A Common Stock | 8,843 | $157 | $1.4M | 24,126 |
| 2026-09-04 | Open-market sale | Class A Common Stock | 1,426 | $158 | $224.9K | 22,700 |
| 2026-09-04 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 51,345 |
| 2026-09-04 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 41,076 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-04 | Option exercise/conversion (10,269 shares) |
| 2026-09-04 | Open-market sale (8,843 shares) |
| 2026-09-04 | Open-market sale (1,426 shares) |
| 2026-09-04 | Option exercise/conversion (10,269 shares) |
| 2026-09-04 | Open-market sale (8,843 shares) |
| 2026-09-04 | Open-market sale (1,426 shares) |
| 2026-09-04 | Option exercise/conversion (10,269 shares) |
| 2026-09-04 | Option exercise/conversion (10,269 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Charles Collier
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