Form 4: Roku President Sells Shares
Insider Transaction (Form 4)
Gilbert Fuchsberg, President, Subscriptions of Roku, Inc, sold 4,824 shares of common stock on September 1, 2026 for $155.64 per share.
Summary
- Option exercise/conversion: acquired 10,322 Class A Common Stock on September 1, 2026; holds 50,702 after (Direct).
- Tax/exercise-price withholding: disposed of 5,710 Class A Common Stock at $155.53 ($888,076) on September 1, 2026; holds 44,992 after (Direct).
- Open-market sale: disposed of 4,824 Class A Common Stock at $155.64 ($750,807) on September 2, 2026; holds 40,168 after (Direct).
- Option exercise/conversion: disposed of 2,623 Restricted Stock Unit on September 1, 2026 (Direct).
- Option exercise/conversion: disposed of 4,651 Restricted Stock Unit on September 1, 2026; holds 18,602 after (Direct).
- Option exercise/conversion: disposed of 3,048 Restricted Stock Unit on September 1, 2026; holds 24,387 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $750,807 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Gilbert Fuchsberg — Officer (President, Subscriptions)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-01 | Option exercise/conversion | Class A Common Stock | 10,322 | — | — | 50,702 |
| 2026-09-01 | Tax/exercise-price withholding | Class A Common Stock | 5,710 | $156 | $888.1K | 44,992 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 4,824 | $156 | $750.8K | 40,168 |
| 2026-09-01 | Option exercise/conversion | Restricted Stock Unit | 2,623 | — | — | 0 |
| 2026-09-01 | Option exercise/conversion | Restricted Stock Unit | 4,651 | — | — | 18,602 |
| 2026-09-01 | Option exercise/conversion | Restricted Stock Unit | 3,048 | — | — | 24,387 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-01 | Option exercise/conversion (10,322 shares) |
| 2026-09-01 | Tax/exercise-price withholding (5,710 shares) |
| 2026-09-02 | Open-market sale (4,824 shares) |
| 2026-09-01 | Option exercise/conversion (2,623 shares) |
| 2026-09-01 | Option exercise/conversion (4,651 shares) |
| 2026-09-01 | Option exercise/conversion (3,048 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Gilbert Fuchsberg
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