Form 4: Roku President Sells Shares
Insider Transaction (Form 4)
Charles Collier, President, Roku Media of Roku, Inc, sold 7,067 shares of common stock on September 1, 2026.
Summary
- Option exercise/conversion: acquired 29,340 Class A Common Stock on September 1, 2026; holds 44,540 after (Direct).
- Tax/exercise-price withholding: disposed of 14,773 Class A Common Stock at $155.53 ($2,297,645) on September 1, 2026; holds 29,767 after (Direct).
- Open-market sale: disposed of 521 Class A Common Stock at $155.81 ($81,177) on September 2, 2026; holds 29,246 after (Direct).
- Open-market sale: disposed of 740 Class A Common Stock at $156.87 ($116,084) on September 2, 2026; holds 28,506 after (Direct).
- Open-market sale: disposed of 506 Class A Common Stock at $157.84 ($79,867) on September 2, 2026; holds 28,000 after (Direct).
- Open-market sale: disposed of 671 Class A Common Stock at $156.02 ($104,689) on September 2, 2026; holds 27,329 after (Direct).
- Open-market sale: disposed of 655 Class A Common Stock at $157.01 ($102,842) on September 2, 2026; holds 26,674 after (Direct).
- Open-market sale: disposed of 441 Class A Common Stock at $157.92 ($69,643) on September 2, 2026; holds 26,233 after (Direct).
- Open-market sale: disposed of 993 Class A Common Stock at $155.80 ($154,709) on September 2, 2026; holds 25,240 after (Direct).
- Open-market sale: disposed of 1,390 Class A Common Stock at $156.84 ($218,008) on September 2, 2026; holds 23,850 after (Direct).
- Open-market sale: disposed of 1,150 Class A Common Stock at $157.84 ($181,516) on September 2, 2026; holds 22,700 after (Direct).
- Option exercise/conversion: disposed of 29,340 Restricted Stock Unit on September 1, 2026; holds 29,340 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,108,535 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Charles Collier — Officer (President, Roku Media)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-01 | Option exercise/conversion | Class A Common Stock | 29,340 | — | — | 44,540 |
| 2026-09-01 | Tax/exercise-price withholding | Class A Common Stock | 14,773 | $156 | $2.3M | 29,767 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 521 | $156 | $81.2K | 29,246 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 740 | $157 | $116.1K | 28,506 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 506 | $158 | $79.9K | 28,000 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 671 | $156 | $104.7K | 27,329 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 655 | $157 | $102.8K | 26,674 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 441 | $158 | $69.6K | 26,233 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 993 | $156 | $154.7K | 25,240 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 1,390 | $157 | $218.0K | 23,850 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 1,150 | $158 | $181.5K | 22,700 |
| 2026-09-01 | Option exercise/conversion | Restricted Stock Unit | 29,340 | — | — | 29,340 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-01 | Option exercise/conversion (29,340 shares) |
| 2026-09-01 | Tax/exercise-price withholding (14,773 shares) |
| 2026-09-02 | Open-market sale (521 shares) |
| 2026-09-02 | Open-market sale (740 shares) |
| 2026-09-02 | Open-market sale (506 shares) |
| 2026-09-02 | Open-market sale (671 shares) |
| 2026-09-02 | Open-market sale (655 shares) |
| 2026-09-02 | Open-market sale (441 shares) |
| 2026-09-02 | Open-market sale (993 shares) |
| 2026-09-02 | Open-market sale (1,390 shares) |
| 2026-09-02 | Open-market sale (1,150 shares) |
| 2026-09-01 | Option exercise/conversion (29,340 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Charles Collier
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