Form 4: Roku President Sells Shares
Insider Transaction (Form 4)
Charles Collier, President, Roku Media of Roku, Inc, sold 20,538 shares of common stock on August 4, 2026.
Summary
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on August 4, 2026; holds 25,469 after (Direct).
- Open-market sale: disposed of 8,830 Class A Common Stock at $145.85 ($1,287,856) on August 4, 2026; holds 16,639 after (Direct).
- Open-market sale: disposed of 1,439 Class A Common Stock at $146.38 ($210,641) on August 4, 2026; holds 15,200 after (Direct).
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on August 4, 2026; holds 25,469 after (Direct).
- Open-market sale: disposed of 9,313 Class A Common Stock at $145.88 ($1,358,580) on August 4, 2026; holds 16,426 after (Direct).
- Open-market sale: disposed of 956 Class A Common Stock at $146.39 ($139,949) on August 4, 2026; holds 15,200 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on August 4, 2026; holds 71,883 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on August 4, 2026; holds 61,614 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,997,026 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Charles Collier — Officer (President, Roku Media)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-04 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 25,469 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 8,830 | $146 | $1.3M | 16,639 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,439 | $146 | $210.6K | 15,200 |
| 2026-08-04 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 25,469 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 9,313 | $146 | $1.4M | 16,426 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 956 | $146 | $139.9K | 15,200 |
| 2026-08-04 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 71,883 |
| 2026-08-04 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 61,614 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-04 | Option exercise/conversion (10,269 shares) |
| 2026-08-04 | Open-market sale (8,830 shares) |
| 2026-08-04 | Open-market sale (1,439 shares) |
| 2026-08-04 | Option exercise/conversion (10,269 shares) |
| 2026-08-04 | Open-market sale (9,313 shares) |
| 2026-08-04 | Open-market sale (956 shares) |
| 2026-08-04 | Option exercise/conversion (10,269 shares) |
| 2026-08-04 | Option exercise/conversion (10,269 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Charles Collier
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