Form 4: Roku Director Sells Shares
Insider Transaction (Form 4)
Neil D Hunt, a Director of Roku, Inc, sold 2,000 shares of common stock on September 1, 2026.
Summary
- Conversion of derivative: acquired 2,000 Class A Common Stock on September 1, 2026; holds 11,629 after (Direct).
- Open-market sale: disposed of 1,419 Class A Common Stock at $156.05 ($221,435) on September 1, 2026; holds 10,210 after (Direct).
- Open-market sale: disposed of 581 Class A Common Stock at $156.92 ($91,171) on September 1, 2026; holds 9,629 after (Direct).
- Option exercise/conversion: disposed of 4,000 Employee Stock Option (right to buy) on September 1, 2026; holds 39,333 after (Direct).
- Option exercise/conversion: acquired 4,000 Class B Common Stock on September 1, 2026; holds 24,000 after (Direct).
- Conversion of derivative: disposed of 2,000 Class B Common Stock on September 1, 2026; holds 22,000 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $312,605 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Neil D Hunt — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-01 | Conversion of derivative | Class A Common Stock | 2,000 | — | — | 11,629 |
| 2026-09-01 | Open-market sale | Class A Common Stock | 1,419 | $156 | $221.4K | 10,210 |
| 2026-09-01 | Open-market sale | Class A Common Stock | 581 | $157 | $91.2K | 9,629 |
| 2026-09-01 | Option exercise/conversion | Employee Stock Option (right to buy) | 4,000 | — | — | 39,333 |
| 2026-09-01 | Option exercise/conversion | Class B Common Stock | 4,000 | — | — | 24,000 |
| 2026-09-01 | Conversion of derivative | Class B Common Stock | 2,000 | — | — | 22,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-01 | Conversion of derivative (2,000 shares) |
| 2026-09-01 | Open-market sale (1,419 shares) |
| 2026-09-01 | Open-market sale (581 shares) |
| 2026-09-01 | Option exercise/conversion (4,000 shares) |
| 2026-09-01 | Option exercise/conversion (4,000 shares) |
| 2026-09-01 | Conversion of derivative (2,000 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Neil D Hunt
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