Form 4: Roku CFO Dan Jedda Sells 3,000 Shares Under Pre-Arranged Plan

Roku's Chief Financial Officer, Dan Jedda, sold 3,000 shares of Class A Common Stock for $90.2 per share on July 15, 2025, as part of a pre-scheduled 10b5-1 trading plan.

Summary

• Dan Jedda, Chief Financial Officer of Roku, Inc., executed a sale of company stock.
• On July 15, 2025, Mr. Jedda sold 3,000 shares of Roku Class A Common Stock.
• The shares were sold at a price of $90.2 per share.
• Following this transaction, Mr. Jedda beneficially owns 76,132 shares of Roku Class A Common Stock.
• The sale was conducted pursuant to a Rule 10b5-1 trading plan, which allows insiders to set up a pre-arranged schedule for buying or selling company stock.

Sentiment

Score: 5

Explanation: Neutral. The transaction is an insider sale, which can sometimes be viewed negatively, but its execution under a 10b5-1 plan suggests it was pre-planned and not indicative of new negative sentiment from the insider.

Positives

• The sale was conducted under a Rule 10b5-1 plan, indicating a pre-scheduled transaction rather than a reaction to immediate market conditions or insider information.

Negatives

• An insider sale, even if pre-planned, reduces the insider's direct ownership stake in the company.

Future Outlook

NA

Industry Context

This is a routine insider transaction disclosure for a technology company in the streaming and digital advertising sector. Such transactions are common for executives managing their personal portfolios.

Stakeholder Impact

• Shareholders: The sale reduces the CFO's direct ownership, which could be interpreted by some as a slight negative signal, though mitigated by the 10b5-1 plan.

Key Dates

Keywords

Roku, ROKU, SEC Form 4, Insider Trading, Stock Sale, Dan Jedda, CFO, 10b5-1 Plan, Class A Common Stock