Form 4: Roku CFO & COO Sells Shares Under 10b5-1 Plan

Roku's CFO and COO, Dan Jedda, sold 3,000 shares of Class A Common Stock for $95.82 per share on October 15, 2025, as part of a pre-arranged 10b5-1 trading plan.

Summary

• Dan Jedda, the Chief Financial Officer and Chief Operating Officer of Roku, Inc. (ROKU), reported a sale of company stock.
• The transaction involved the disposition of 3,000 shares of Class A Common Stock.
• The shares were sold at a price of $95.82 per share.
• The sale occurred on October 15, 2025.
• This transaction was executed pursuant to Mr. Jedda's Rule 10b5-1 trading plan, which allows insiders to set up a pre-scheduled plan to buy or sell company stock.
• Following this transaction, Mr. Jedda directly beneficially owns 80,420 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The filing reports a routine insider stock sale executed under a pre-arranged 10b5-1 plan. Such transactions are generally considered neutral as they are often for personal financial planning and not indicative of a change in management's outlook on the company's prospects.

Future Outlook

N/A

Industry Context

N/A

Stakeholder Impact

• Shareholders: The sale of 3,000 shares by a key executive is a relatively small amount compared to Roku's total outstanding shares and is unlikely to have a significant impact on shareholder sentiment or the stock price, especially given it was a pre-planned transaction.

Key Dates

Keywords

ROKU, Roku, insider trading, Form 4, stock sale, 10b5-1 plan, Dan Jedda, CFO, COO, equity transaction