Form 4: Roku CFO & COO Sells Shares Under 10b5-1 Plan

Roku's CFO and COO, Dan Jedda, sold 3,000 shares of Class A Common Stock for $94.52 per share, as part of a pre-arranged 10b5-1 plan.

Summary

• Dan Jedda, the Chief Financial Officer and Chief Operating Officer of Roku, Inc. (ROKU), reported a sale of company stock.
• The transaction involved the disposition of 3,000 shares of Class A Common Stock.
• The shares were sold at a price of $94.52 per share.
• The sale was executed on September 15, 2025.
• Following this transaction, Mr. Jedda directly beneficially owns 83,420 shares of Class A Common Stock.
• The sale was conducted pursuant to Mr. Jedda's Rule 10b5-1 trading plan, which allows insiders to set up a pre-scheduled plan to buy or sell company stock.

Sentiment

Score: 5

Explanation: The filing is a routine insider transaction disclosure (Form 4) indicating a pre-planned sale under a 10b5-1 plan. This type of transaction is generally neutral as it's not indicative of a change in company fundamentals or management's confidence, but rather personal financial planning.

Negatives

• Dan Jedda, CFO & COO, sold 3,000 shares of Class A Common Stock.

Management Comments

• The sale of shares was executed pursuant to Mr. Jedda's pre-arranged Rule 10b5-1 trading plan.

Stakeholder Impact

• Shareholders may note the insider sale, though it was conducted under a pre-arranged 10b5-1 plan, which typically reduces concerns about opportunistic trading.

Key Dates

Recommendation

The sale of 3,000 shares by Roku's CFO & COO, Dan Jedda, was executed under a pre-arranged Rule 10b5-1 plan. Such plans are common for executives to manage personal finances and diversify holdings while avoiding accusations of trading on material non-public information. This transaction is a routine disclosure and does not indicate a change in the company's fundamental prospects or management's confidence, thus warranting a 'hold' recommendation.

Keywords

ROKU, insider trading, Form 4, stock sale, 10b5-1 plan, Dan Jedda, CFO, COO