Form 4: Rocky Brands Director Sells Shares
Insider Transaction (Form 4)
William L Jordan, a Director of Rocky Brands, Inc., sold 2,011 shares of common stock on July 31, 2026 for $48.48 per share.
Summary
- Option exercise/conversion: acquired 3,000 Common Stock, without par value at $39.80 ($119,400) on July 31, 2026; holds 23,951 after (Direct).
- Open-market sale: disposed of 2,011 Common Stock, without par value at $48.48 ($97,493) on July 31, 2026; holds 21,940 after (Direct).
- Option exercise/conversion: disposed of 3,000 Stock Option (right to buy) on July 31, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $97,493 of stock on the open market.
Insider Transactions
William L Jordan — Director
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-31 | Option exercise/conversion | Common Stock, without par value | 3,000 | $40 | $119.4K | 23,951 |
| 2026-07-31 | Open-market sale | Common Stock, without par value | 2,011 | $48 | $97.5K | 21,940 |
| 2026-07-31 | Option exercise/conversion | Stock Option (right to buy) | 3,000 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-31 | Option exercise/conversion (3,000 shares) |
| 2026-07-31 | Open-market sale (2,011 shares) |
| 2026-07-31 | Option exercise/conversion (3,000 shares) |
Keywords
insider transaction, Form 4, RCKY, ROCKY BRANDS, INC., bearish, William L Jordan
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