Form 4: Rocky Brands Director Sells Shares
Insider Transaction (Form 4)
G Courtney Haning, a Director of Rocky Brands, Inc., sold 3,000 shares of common stock on July 30, 2026 for $49.06 per share.
Summary
- Open-market sale: disposed of 3,000 Common Stock, without par value at $49.06 ($147,180) on July 30, 2026; holds 19,750 after (Direct).
- Option exercise/conversion: acquired 3,000 Common Stock, without par value at $39.80 ($119,400) on July 31, 2026; holds 22,750 after (Direct).
- Option exercise/conversion: disposed of 3,000 Stock Option (right to buy) on July 31, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $147,180 of stock on the open market.
Insider Transactions
G Courtney Haning — Director
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-30 | Open-market sale | Common Stock, without par value | 3,000 | $49 | $147.2K | 19,750 |
| 2026-07-31 | Option exercise/conversion | Common Stock, without par value | 3,000 | $40 | $119.4K | 22,750 |
| 2026-07-31 | Option exercise/conversion | Stock Option (right to buy) | 3,000 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-30 | Open-market sale (3,000 shares) |
| 2026-07-31 | Option exercise/conversion (3,000 shares) |
| 2026-07-31 | Option exercise/conversion (3,000 shares) |
Keywords
insider transaction, Form 4, RCKY, ROCKY BRANDS, INC., bearish, G Courtney Haning
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