Form 4: Rocky Brands Director Acquires Shares Under Plan

Rocky Brands Director Michael L. Finn acquired 664 shares of common stock on January 1, 2026, under a pre-arranged Rule 10b5-1 plan.

Summary

• Michael L. Finn, a Director of ROCKY BRANDS, INC. (RCKY), acquired 664 shares of the company's common stock.
• The transaction occurred on January 1, 2026, and was reported on January 5, 2026.
• The shares were acquired at a price of $0.0000 per share, indicating a grant or award rather than a market purchase.
• Following this transaction, Michael L. Finn beneficially owns a total of 32,688 shares of Rocky Brands common stock.
• The acquisition was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 6

Explanation: The acquisition of shares by a director, even if a grant at zero cost, generally indicates continued alignment of management's interests with shareholders, which is a minor positive signal.

Positives

• Director Michael L. Finn's acquisition of additional shares, even if granted, increases his direct ownership and aligns his interests further with shareholders.
• The transaction was conducted under a Rule 10b5-1 plan, indicating a pre-arranged and transparent approach to insider stock transactions.

Future Outlook

NA

Industry Context

This filing is a routine insider transaction report and does not provide information directly related to broader industry trends or competitive landscape.

Related Party Transactions

• Director Michael L. Finn acquired 664 shares of common stock from ROCKY BRANDS, INC. at a price of $0.0000 per share on January 1, 2026. This transaction is a direct dealing between an insider and the company.

Stakeholder Impact

• Shareholders may view the director's increased ownership as a positive sign of confidence in the company's future performance and alignment of interests.

Key Dates

Recommendation

The filing reports a routine acquisition of a relatively small number of shares by a director, likely as part of compensation or a pre-arranged plan. While it indicates alignment of interests, it does not provide sufficient new information to warrant a change in investment recommendation for the stock.

Keywords

Rocky Brands, RCKY, Michael L. Finn, Form 4, Insider Trading, Stock Acquisition, Director Ownership, Equity Grant, Rule 10b5-1