Form 4: Rocky Brands Assistant Secretary Curtis Loveland Sells Shares

Curtis Loveland, Assistant Secretary of Rocky Brands, Inc., executed multiple sales of common stock between May 6th and May 7th, 2024.

Summary

• Curtis Loveland, the Assistant Secretary of Rocky Brands, Inc., sold shares of common stock on May 6th and May 7th, 2024.
• On May 6th, Loveland sold 354 shares at an average price of $36.35, 2,161 shares at an average price of $35.43, 1,600 shares at an average price of $36.5, and 3,472 shares at an average price of $35.33.
• On May 7th, Loveland sold 979 shares at an average price of $35.149 and 1,147 shares at an average price of $35.4.
• Following these transactions, Loveland directly owns 95,804 shares of common stock and indirectly owns 4,781 shares held in a Keogh account.

Sentiment

Score: 5

Explanation: This is a neutral disclosure of stock sales by an insider. It doesn't inherently indicate positive or negative sentiment, but rather provides information for investors to interpret.

Industry Context

This filing is a routine disclosure of insider trading activity, which is common for officers and directors of publicly traded companies. The information is used by investors to gauge management's sentiment and confidence in the company.

Stakeholder Impact

• Shareholders may interpret the stock sales as a lack of confidence in the company's future performance, although this is not necessarily the case.

Key Dates