SCHEDULE: FMR LLC Updates Stake in Rocky Brands to 1.2%
Beneficial Ownership Report
FMR LLC and Abigail P. Johnson have filed an amended Schedule 13G, disclosing a 1.2% beneficial ownership stake in Rocky Brands Inc. as of September 30, 2025.
Summary
- FMR LLC and Abigail P. Johnson reported beneficial ownership of 92,431.18 shares of Rocky Brands Inc. common stock.
- This ownership represents 1.2% of the total class of securities of Rocky Brands Inc.
- The filing is an Amendment No. 6 to a Schedule 13G, indicating a routine update to a previously disclosed stake.
- The event requiring this filing occurred on September 30, 2025.
- FMR LLC is classified as a parent holding company or control person, with subsidiaries including FIAM LLC, Fidelity Institutional Asset Management Trust Company, and Fidelity Management & Research Company LLC.
- Abigail P. Johnson is identified as an individual and holds key leadership roles within FMR LLC, serving as Director, Chairman, and Chief Executive Officer.
Sentiment
Score: 5
Explanation: The filing is a neutral, factual disclosure of beneficial ownership and does not contain information that would significantly alter investment sentiment for Rocky Brands Inc.
Positives
- FMR LLC, a prominent institutional investor, maintains an ownership stake in Rocky Brands Inc., signaling continued interest in the company.
Negatives
- The reported ownership percentage of 1.2% is relatively small and does not indicate a controlling interest or significant influence over Rocky Brands Inc.'s operations or strategic direction.
Risks
- No specific risks related to Rocky Brands Inc.'s business operations, financial health, or market position are disclosed in this beneficial ownership filing.
Future Outlook
This filing is an ownership disclosure and does not contain forward-looking statements or guidance regarding Rocky Brands Inc.'s future performance, financial projections, or FMR LLC's specific investment strategy for the issuer.
Management Comments
- The reporting persons certify that the securities were acquired and are held in the ordinary course of business, not for the purpose or with the effect of changing or influencing the control of Rocky Brands Inc., nor in connection with any transaction having that purpose or effect, other than activities solely related to a nomination under §§ 240.14a-11.
Industry Context
This filing reflects a routine disclosure by a major institutional investor, FMR LLC, regarding its passive ownership stake in Rocky Brands Inc. It does not provide specific insights into broader industry trends for footwear and apparel, nor does it indicate a significant shift in the competitive landscape.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Ownership Structure Clarification (FMR LLC) | Members of the Johnson family, including Abigail P. Johnson, are the predominant owners of Series B voting common shares of FMR LLC, representing 49% of its voting power. They have a shareholders' voting agreement to vote Series B shares in accordance with the majority vote, which may deem them to form a controlling group with respect to FMR LLC under the Investment Company Act of 1940. | NA | This clarifies the internal governance and control structure of FMR LLC, the reporting entity, rather than indicating any changes in the corporate governance of Rocky Brands Inc. |
Stakeholder Impact
- Shareholders of Rocky Brands Inc. are informed of the current beneficial ownership stake held by FMR LLC and Abigail P. Johnson, providing transparency on institutional holdings.
Next Steps
- No specific future actions or milestones for Rocky Brands Inc. are mentioned in this ownership disclosure. FMR LLC will continue to file amendments to its Schedule 13G as required by changes in its beneficial ownership.
Key Dates
| Date | Description |
|---|---|
| 2023-01-03 | Effective date of Power of Attorney for FMR LLC. |
| 2023-01-10 | FMR LLC filed Exhibit 24 to Schedule 13G, accession number -23-000003. |
| 2023-01-26 | Effective date of Power of Attorney for Abigail P. Johnson. |
| 2023-01-31 | FMR LLC filed Exhibit 24 to Schedule 13G, accession number -23-000038. |
| 2025-09-30 | Date of event which requires filing of this statement for Rocky Brands Inc. common stock. |
| 2025-10-06 | Filing date of the Schedule 13G Amendment No. 6 by FMR LLC and Abigail P. Johnson. |
Keywords
Rocky Brands Inc., RBN, FMR LLC, Abigail P. Johnson, Schedule 13G, Beneficial Ownership, Institutional Investor, Common Stock, SEC Filing
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