SCHEDULE: FMR LLC Amends Rocky Brands Stake to 7.4%

Sentiment:

Beneficial Ownership Report


FMR LLC and Abigail P. Johnson have filed an Amendment No. 5 to Schedule 13G, disclosing a 7.4% beneficial ownership stake in Rocky Brands Inc. common stock as of June 30, 2025.

Summary

  • FMR LLC and Abigail P. Johnson collectively hold beneficial ownership of 550,119 shares of Rocky Brands Inc. common stock.
  • This represents 7.4% of the total outstanding common stock.
  • FMR LLC holds sole voting power over 549,205 shares and sole dispositive power over 550,119 shares.
  • Abigail P. Johnson holds sole dispositive power over 550,119 shares.
  • The filing is an Amendment No. 5 to a Schedule 13G, indicating an update to a previously reported beneficial ownership.
  • The beneficial ownership is reported as of June 30, 2025.

Sentiment

Score: 5

Explanation: The filing is a neutral, factual disclosure of beneficial ownership. It does not contain positive or negative operational or financial news about the issuer, Rocky Brands Inc. The continued significant stake by a major institutional investor like FMR LLC is generally viewed as a neutral to slightly positive signal of confidence.

Risks

  • The Johnson family, including Abigail P. Johnson, through their ownership of Series B voting common shares and a voting agreement, may be deemed to form a controlling group with respect to FMR LLC.

Future Outlook

NA

Industry Context

This filing reflects a significant institutional investment in a consumer goods company (Rocky Brands Inc. is known for footwear and apparel). Such disclosures are common for large asset managers like FMR LLC across various industries, providing transparency on their portfolio holdings.

Corporate Governance

Change TypeDescriptionEffective DateImpact Assessment
Ownership Structure DisclosureThe filing clarifies the internal corporate governance structure of FMR LLC, noting that the Johnson family, including Abigail P. Johnson, holds predominant ownership and voting power (49%) through Series B common shares and a voting agreement, potentially forming a controlling group for FMR LLC.NAProvides transparency into the ultimate control structure of the reporting entity, FMR LLC, and its potential influence over its investment decisions.

Stakeholder Impact

  • Shareholders: Provides transparency regarding a significant institutional shareholder's stake, which can influence market perception and liquidity.
  • Regulatory Bodies: Fulfills SEC disclosure requirements, ensuring market transparency.

Key Dates

DateDescription
2023-05-23Effective date of Power of Attorney for Richard Bourgelas.
2023-08-08Date of previous Schedule 13G filing by FMR LLC (accession number -23-002397) where the Power of Attorney was incorporated by reference.
2025-06-30Date of event which requires filing of this statement (reporting period end date).
2025-08-05Signature date of the Schedule 13G Amendment No. 5.

Keywords

Rocky Brands Inc., FMR LLC, Abigail P. Johnson, Beneficial Ownership, Schedule 13G, Common Stock, Institutional Investor, Ownership Disclosure

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