Form 4: RH Director Sells 2,000 Shares Under 10b5-1 Plan

RH Director Mark S. Demilio sold 2,000 shares of common stock for approximately $236.13 per share, executed under a pre-arranged Rule 10b5-1 plan.

Summary

• Mark S. Demilio, a Director of RH, executed a sale of 2,000 shares of RH common stock.
• The transaction occurred on September 19, 2025, at a weighted average sale price of $236.1297 per share.
• The sale was conducted pursuant to a Rule 10b5-1(c) contract, instruction, or written plan.
• The shares were sold in multiple trades ranging from $236.00 to $236.71.
• Following the transaction, Mr. Demilio beneficially owns a total of 56,758 shares of common stock.
• This total includes 12,717 shares held directly, 24,616 shares held indirectly by The Mark S. Demilio Revocable Trust, and 19,425 shares held indirectly by The Theresa E. Demilio 2012 Family Trust.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to a director selling shares, although the impact is mitigated by the transaction being part of a pre-arranged Rule 10b5-1 plan, suggesting it was not based on new material non-public information.

Positives

• The transaction was executed under a Rule 10b5-1(c) plan, indicating a pre-arranged sale not based on immediate, non-public information.

Negatives

• A director selling shares, even under a 10b5-1 plan, reduces their direct equity stake in the company, which can sometimes be perceived negatively by investors.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing reports an individual insider transaction and does not provide information directly related to broader industry trends or competitor performance.

Comparison to Industry Standards

• Not applicable as this filing reports an individual insider transaction, not company-wide financial or operational results that can be benchmarked against industry standards or comparable companies.

Related Party Transactions

• Shares are held indirectly by The Mark S. Demilio Revocable Trust and The Theresa E. Demilio 2012 Family Trust, of which Mr. Demilio is a beneficiary and Co-Trustee.

Stakeholder Impact

• Shareholders may interpret the director's sale of shares as a signal, though the Rule 10b5-1 plan mitigates concerns about opportunistic selling.

Key Dates

Recommendation

While a director's sale of shares can be a negative signal, this transaction was executed under a pre-arranged Rule 10b5-1 plan, suggesting it was not based on new material non-public information. The sale represents a relatively small portion of the director's total beneficial ownership, warranting a 'hold' rather than a 'sell' unless other negative catalysts emerge.

Keywords

RH, Form 4, Insider Transaction, Stock Sale, Director, Mark S. Demilio, Beneficial Ownership, 10b5-1 Plan