Form 4: 10% Owner Sells RVLV Shares Under 10b5-1 Plan

MMMK Development, Inc., a 10% owner of Revolve Group, Inc., sold a total of 139,010 Class A common shares across three days in late January 2026, pursuant to a pre-arranged 10b5-1 trading plan.

Summary

• MMMK Development, Inc., a 10% owner of Revolve Group, Inc. (RVLV), reported the sale of a total of 139,010 shares of Class A common stock across three separate transaction dates in late January 2026.
• These sales were executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
• The transactions involved the automatic conversion of Class B common stock into an equal number of Class A common stock immediately prior to sale.
• On January 26, 2026, 32,709 shares were sold at a weighted-average price of $29.76 per share, with prices ranging from $29.39 to $30.12.
• On January 27, 2026, 56,419 shares were sold at a weighted-average price of $29.09 per share, with prices ranging from $28.76 to $29.62.
• On January 28, 2026, 49,882 shares were sold, consisting of 49,680 shares at a weighted-average price of $28.57 (prices ranging from $28.35 to $29.33) and 202 shares at a weighted-average price of $29.36 (prices ranging from $29.35 to $29.37).
• Following these transactions, MMMK Development, Inc. beneficially owns 30,141,412 shares of Class B common stock.

Sentiment

Score: 5

Explanation: The filing reports routine insider sales executed under a pre-arranged 10b5-1 trading plan. This is generally considered a neutral event for market sentiment as it indicates planned liquidity management rather than a reaction to new material information or a change in the company's fundamental outlook.

Positives

• The sales were conducted under a Rule 10b5-1 trading plan, which indicates pre-planned transactions and generally mitigates concerns about insider trading based on non-public information.

Negatives

• Significant insider selling, even if pre-planned, can sometimes be perceived negatively by the market, potentially signaling a lack of confidence or a desire for liquidity from a major shareholder.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

Insider sales, particularly by large shareholders or founders, are a common occurrence in publicly traded companies. The use of a Rule 10b5-1 trading plan is a standard practice for insiders to manage their personal liquidity and diversification needs while adhering to securities laws, by pre-scheduling transactions at a time when they are not in possession of material non-public information. This practice is widely accepted across industries to provide transparency and reduce concerns about opportunistic trading.

Related Party Transactions

• The transactions involve MMMK Development, Inc., a 10% owner of Revolve Group, Inc., making these related party dealings by definition.

Stakeholder Impact

• Shareholders may observe the sales by a significant owner, but the pre-planned nature under a 10b5-1 plan typically mitigates concerns that the sales are based on negative undisclosed information. The impact is likely minimal unless the sales represent a significant portion of the total outstanding shares or are part of a broader pattern of insider divestment.

Key Dates

Recommendation

The reported transactions are routine insider sales executed under a pre-arranged 10b5-1 trading plan. While significant in volume, these sales are generally not indicative of new material information or a change in the company's fundamental outlook. Investors should monitor future filings but these specific transactions do not warrant a change from a 'hold' position.

Keywords

Revolve Group, RVLV, MMMK Development, Insider Sales, Form 4, 10b5-1 Plan, Stock Sales, Beneficial Ownership, Class A Common Stock, Class B Common Stock