Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 17,308 shares of common stock on October 13, 2026.
Summary
- Option exercise/conversion: acquired 17,308 Class A Common Stock at $25.29 ($437,719) on October 13, 2026; holds 353,740 after (Indirect).
- Open-market sale: disposed of 3,408 Class A Common Stock at $155.33 ($529,365) on October 13, 2026; holds 350,332 after (Indirect).
- Open-market sale: disposed of 1,300 Class A Common Stock at $156.47 ($203,411) on October 13, 2026; holds 349,032 after (Indirect).
- Open-market sale: disposed of 4,200 Class A Common Stock at $157.61 ($661,962) on October 13, 2026; holds 344,832 after (Indirect).
- Open-market sale: disposed of 2,500 Class A Common Stock at $158.84 ($397,100) on October 13, 2026; holds 342,332 after (Indirect).
- Open-market sale: disposed of 1,200 Class A Common Stock at $159.76 ($191,712) on October 13, 2026; holds 341,132 after (Indirect).
- Open-market sale: disposed of 1,800 Class A Common Stock at $160.95 ($289,710) on October 13, 2026; holds 339,332 after (Indirect).
- Open-market sale: disposed of 1,700 Class A Common Stock at $161.98 ($275,366) on October 13, 2026; holds 337,632 after (Indirect).
- Open-market sale: disposed of 700 Class A Common Stock at $162.80 ($113,960) on October 13, 2026; holds 336,932 after (Indirect).
- Open-market sale: disposed of 500 Class A Common Stock at $163.72 ($81,860) on October 13, 2026; holds 336,432 after (Indirect).
- Option exercise/conversion: disposed of 17,308 Stock Option (Right to Buy) on October 13, 2026; holds 993,331 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,744,446 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-13 | Option exercise/conversion | Class A Common Stock | 17,308 | $25 | $437.7K | 353,740 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 3,408 | $155 | $529.4K | 350,332 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 1,300 | $156 | $203.4K | 349,032 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 4,200 | $158 | $662.0K | 344,832 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 2,500 | $159 | $397.1K | 342,332 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 1,200 | $160 | $191.7K | 341,132 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 1,800 | $161 | $289.7K | 339,332 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 1,700 | $162 | $275.4K | 337,632 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 700 | $163 | $114.0K | 336,932 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 500 | $164 | $81.9K | 336,432 |
| 2026-10-13 | Option exercise/conversion | Stock Option (Right to Buy) | 17,308 | — | — | 993,331 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-13 | Option exercise/conversion (17,308 shares) |
| 2026-10-13 | Open-market sale (3,408 shares) |
| 2026-10-13 | Open-market sale (1,300 shares) |
| 2026-10-13 | Open-market sale (4,200 shares) |
| 2026-10-13 | Open-market sale (2,500 shares) |
| 2026-10-13 | Open-market sale (1,200 shares) |
| 2026-10-13 | Open-market sale (1,800 shares) |
| 2026-10-13 | Open-market sale (1,700 shares) |
| 2026-10-13 | Open-market sale (700 shares) |
| 2026-10-13 | Open-market sale (500 shares) |
| 2026-10-13 | Option exercise/conversion (17,308 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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