Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 17,308 shares of common stock on September 29, 2026.
Summary
- Option exercise/conversion: acquired 17,308 Class A Common Stock at $25.29 ($437,719) on September 29, 2026; holds 353,740 after (Indirect).
- Open-market sale: disposed of 300 Class A Common Stock at $142.44 ($42,732) on September 29, 2026; holds 353,440 after (Indirect).
- Open-market sale: disposed of 2,500 Class A Common Stock at $143.78 ($359,450) on September 29, 2026; holds 350,940 after (Indirect).
- Open-market sale: disposed of 8,100 Class A Common Stock at $144.64 ($1,171,584) on September 29, 2026; holds 342,840 after (Indirect).
- Open-market sale: disposed of 5,308 Class A Common Stock at $145.46 ($772,102) on September 29, 2026; holds 337,532 after (Indirect).
- Open-market sale: disposed of 776 Class A Common Stock at $146.62 ($113,777) on September 29, 2026; holds 336,756 after (Indirect).
- Open-market sale: disposed of 324 Class A Common Stock at $147.25 ($47,709) on September 29, 2026; holds 336,432 after (Indirect).
- Option exercise/conversion: disposed of 17,308 Stock Option (Right to Buy) on September 29, 2026; holds 1,010,639 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,507,354 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-29 | Option exercise/conversion | Class A Common Stock | 17,308 | $25 | $437.7K | 353,740 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 300 | $142 | $42.7K | 353,440 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 2,500 | $144 | $359.4K | 350,940 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 8,100 | $145 | $1.2M | 342,840 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 5,308 | $145 | $772.1K | 337,532 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 776 | $147 | $113.8K | 336,756 |
| 2026-09-29 | Open-market sale | Class A Common Stock | 324 | $147 | $47.7K | 336,432 |
| 2026-09-29 | Option exercise/conversion | Stock Option (Right to Buy) | 17,308 | — | — | 1,010,639 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-29 | Option exercise/conversion (17,308 shares) |
| 2026-09-29 | Open-market sale (300 shares) |
| 2026-09-29 | Open-market sale (2,500 shares) |
| 2026-09-29 | Open-market sale (8,100 shares) |
| 2026-09-29 | Open-market sale (5,308 shares) |
| 2026-09-29 | Open-market sale (776 shares) |
| 2026-09-29 | Open-market sale (324 shares) |
| 2026-09-29 | Option exercise/conversion (17,308 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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