Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 17,308 shares of common stock on September 15, 2026.
Summary
- Option exercise/conversion: acquired 17,308 Class A Common Stock at $25.29 ($437,719) on September 15, 2026; holds 353,740 after (Indirect).
- Open-market sale: disposed of 900 Class A Common Stock at $158.21 ($142,389) on September 15, 2026; holds 352,840 after (Indirect).
- Open-market sale: disposed of 7,602 Class A Common Stock at $159.44 ($1,212,063) on September 15, 2026; holds 345,238 after (Indirect).
- Open-market sale: disposed of 6,027 Class A Common Stock at $160.28 ($966,008) on September 15, 2026; holds 339,211 after (Indirect).
- Open-market sale: disposed of 1,079 Class A Common Stock at $160.99 ($173,708) on September 15, 2026; holds 338,132 after (Indirect).
- Open-market sale: disposed of 1,400 Class A Common Stock at $162.81 ($227,934) on September 15, 2026; holds 336,732 after (Indirect).
- Open-market sale: disposed of 300 Class A Common Stock at $163.64 ($49,092) on September 15, 2026; holds 336,432 after (Indirect).
- Option exercise/conversion: disposed of 17,308 Stock Option (Right to Buy) on September 15, 2026; holds 1,027,947 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,771,194 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-15 | Option exercise/conversion | Class A Common Stock | 17,308 | $25 | $437.7K | 353,740 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 900 | $158 | $142.4K | 352,840 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 7,602 | $159 | $1.2M | 345,238 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 6,027 | $160 | $966.0K | 339,211 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 1,079 | $161 | $173.7K | 338,132 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 1,400 | $163 | $227.9K | 336,732 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 300 | $164 | $49.1K | 336,432 |
| 2026-09-15 | Option exercise/conversion | Stock Option (Right to Buy) | 17,308 | — | — | 1,027,947 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-15 | Option exercise/conversion (17,308 shares) |
| 2026-09-15 | Open-market sale (900 shares) |
| 2026-09-15 | Open-market sale (7,602 shares) |
| 2026-09-15 | Open-market sale (6,027 shares) |
| 2026-09-15 | Open-market sale (1,079 shares) |
| 2026-09-15 | Open-market sale (1,400 shares) |
| 2026-09-15 | Open-market sale (300 shares) |
| 2026-09-15 | Option exercise/conversion (17,308 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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