Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 18,000 shares of common stock on August 4, 2026.
Summary
- Option exercise/conversion: acquired 18,000 Class A Common Stock at $25.29 ($455,220) on August 4, 2026; holds 391,814 after (Indirect).
- Open-market sale: disposed of 700 Class A Common Stock at $154.51 ($108,157) on August 4, 2026; holds 391,114 after (Indirect).
- Open-market sale: disposed of 600 Class A Common Stock at $155.60 ($93,360) on August 4, 2026; holds 390,514 after (Indirect).
- Open-market sale: disposed of 300 Class A Common Stock at $157.18 ($47,154) on August 4, 2026; holds 390,214 after (Indirect).
- Open-market sale: disposed of 800 Class A Common Stock at $158.90 ($127,120) on August 4, 2026; holds 389,414 after (Indirect).
- Open-market sale: disposed of 9,521 Class A Common Stock at $159.87 ($1,522,122) on August 4, 2026; holds 379,893 after (Indirect).
- Open-market sale: disposed of 4,564 Class A Common Stock at $160.56 ($732,796) on August 4, 2026; holds 375,329 after (Indirect).
- Open-market sale: disposed of 1,200 Class A Common Stock at $161.78 ($194,136) on August 4, 2026; holds 374,129 after (Indirect).
- Open-market sale: disposed of 315 Class A Common Stock at $162.45 ($51,172) on August 4, 2026; holds 373,814 after (Indirect).
- Option exercise/conversion: disposed of 18,000 Stock Option (Right to Buy) on August 4, 2026; holds 1,081,255 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,876,017 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-04 | Option exercise/conversion | Class A Common Stock | 18,000 | $25 | $455.2K | 391,814 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 700 | $155 | $108.2K | 391,114 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 600 | $156 | $93.4K | 390,514 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 300 | $157 | $47.2K | 390,214 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 800 | $159 | $127.1K | 389,414 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 9,521 | $160 | $1.5M | 379,893 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 4,564 | $161 | $732.8K | 375,329 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,200 | $162 | $194.1K | 374,129 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 315 | $162 | $51.2K | 373,814 |
| 2026-08-04 | Option exercise/conversion | Stock Option (Right to Buy) | 18,000 | — | — | 1,081,255 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-04 | Option exercise/conversion (18,000 shares) |
| 2026-08-04 | Open-market sale (700 shares) |
| 2026-08-04 | Open-market sale (600 shares) |
| 2026-08-04 | Open-market sale (300 shares) |
| 2026-08-04 | Open-market sale (800 shares) |
| 2026-08-04 | Open-market sale (9,521 shares) |
| 2026-08-04 | Open-market sale (4,564 shares) |
| 2026-08-04 | Open-market sale (1,200 shares) |
| 2026-08-04 | Open-market sale (315 shares) |
| 2026-08-04 | Option exercise/conversion (18,000 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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