Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 18,000 shares of common stock on July 15, 2026.
Summary
- Option exercise/conversion: acquired 18,000 Class A Common Stock at $25.29 ($455,220) on July 15, 2026; holds 391,814 after (Indirect).
- Open-market sale: disposed of 100 Class A Common Stock at $190.68 ($19,068) on July 15, 2026; holds 391,714 after (Indirect).
- Open-market sale: disposed of 300 Class A Common Stock at $192.18 ($57,654) on July 15, 2026; holds 391,414 after (Indirect).
- Open-market sale: disposed of 600 Class A Common Stock at $194.19 ($116,514) on July 15, 2026; holds 390,814 after (Indirect).
- Open-market sale: disposed of 2,600 Class A Common Stock at $195.34 ($507,884) on July 15, 2026; holds 388,214 after (Indirect).
- Open-market sale: disposed of 2,490 Class A Common Stock at $196.46 ($489,185) on July 15, 2026; holds 385,724 after (Indirect).
- Open-market sale: disposed of 1,981 Class A Common Stock at $197.58 ($391,406) on July 15, 2026; holds 383,743 after (Indirect).
- Open-market sale: disposed of 5,046 Class A Common Stock at $198.27 ($1,000,470) on July 15, 2026; holds 378,697 after (Indirect).
- Open-market sale: disposed of 1,883 Class A Common Stock at $199.44 ($375,546) on July 15, 2026; holds 376,814 after (Indirect).
- Open-market sale: disposed of 1,600 Class A Common Stock at $200.47 ($320,752) on July 15, 2026; holds 375,214 after (Indirect).
- Open-market sale: disposed of 900 Class A Common Stock at $201.31 ($181,179) on July 15, 2026; holds 374,314 after (Indirect).
- Open-market sale: disposed of 300 Class A Common Stock at $202.25 ($60,675) on July 15, 2026; holds 374,014 after (Indirect).
- Open-market sale: disposed of 200 Class A Common Stock at $205.69 ($41,138) on July 15, 2026; holds 373,814 after (Indirect).
- Option exercise/conversion: disposed of 18,000 Stock Option (Right to Buy) on July 15, 2026; holds 1,099,255 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,561,471 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Option exercise/conversion | Class A Common Stock | 18,000 | $25 | $455.2K | 391,814 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 100 | $191 | $19.1K | 391,714 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 300 | $192 | $57.7K | 391,414 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 600 | $194 | $116.5K | 390,814 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 2,600 | $195 | $507.9K | 388,214 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 2,490 | $196 | $489.2K | 385,724 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 1,981 | $198 | $391.4K | 383,743 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 5,046 | $198 | $1.0M | 378,697 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 1,883 | $199 | $375.5K | 376,814 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 1,600 | $200 | $320.8K | 375,214 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 900 | $201 | $181.2K | 374,314 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 300 | $202 | $60.7K | 374,014 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 200 | $206 | $41.1K | 373,814 |
| 2026-07-15 | Option exercise/conversion | Stock Option (Right to Buy) | 18,000 | — | — | 1,099,255 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Option exercise/conversion (18,000 shares) |
| 2026-07-15 | Open-market sale (100 shares) |
| 2026-07-15 | Open-market sale (300 shares) |
| 2026-07-15 | Open-market sale (600 shares) |
| 2026-07-15 | Open-market sale (2,600 shares) |
| 2026-07-15 | Open-market sale (2,490 shares) |
| 2026-07-15 | Open-market sale (1,981 shares) |
| 2026-07-15 | Open-market sale (5,046 shares) |
| 2026-07-15 | Open-market sale (1,883 shares) |
| 2026-07-15 | Open-market sale (1,600 shares) |
| 2026-07-15 | Open-market sale (900 shares) |
| 2026-07-15 | Open-market sale (300 shares) |
| 2026-07-15 | Open-market sale (200 shares) |
| 2026-07-15 | Option exercise/conversion (18,000 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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