10-Q: RE/MAX Holdings Reports Revenue Decline Amidst US and Canada Agent Shrinkage, Global Growth Offers Partial Offset

Sentiment:

Quarterly Report


RE/MAX Holdings, Inc. reported a 7.3% decrease in total revenue for the second quarter of 2025, driven by declines in U.S. and Canadian agent counts and franchise sales, despite overall global agent growth and increased net income.

Worse than expectedTotal revenue decreased by 7.3% for the quarter and 6.1% for the six-month period, indicating a decline in core business performance.Adjusted EBITDA, a key profitability metric, also decreased by 6.4% for the quarter and $1.5 million for the six-month period.Agent count in the crucial U.S. and Canada markets declined by 5.0%, directly impacting continuing franchise fees and broker fees.Motto Mortgage open offices and overall franchise sales also saw significant declines, reflecting weakness in new business generation.The increase in net income is from a very low base in the prior year and does not fully offset the declines in revenue and Adjusted EBITDA, which are more indicative of operational health.

Summary

  • Total revenue for the three months ended June 30, 2025, was $72.8 million, a 7.3% decrease from $78.5 million in the prior year.
  • Revenue excluding Marketing Funds decreased by 6.8% to $54.5 million, primarily due to a 5.7% decline in organic revenue and 1.1% adverse foreign currency movements.
  • Net income attributable to RE/MAX Holdings, Inc. increased to $4.7 million for the second quarter of 2025, up from $3.7 million in the same period last year.
  • Adjusted EBITDA for the second quarter decreased by 6.4% to $26.3 million, though the Adjusted EBITDA margin increased by 30 basis points to 36.1%.
  • For the six months ended June 30, 2025, total revenue was $147.2 million, down 6.1% from $156.7 million in the prior year.
  • Net income attributable to RE/MAX Holdings, Inc. for the six months ended June 30, 2025, was $2.7 million, a significant increase from $0.4 million in the comparable prior year period.
  • Global agent count reached a record high of 147,073 agents, a 2.5% increase year-over-year, primarily driven by 11.5% growth outside the U.S. and Canada.
  • U.S. and Canada combined agent count decreased by 5.0% to 74,635 agents, with U.S. agent count down 7.0% and Canada down 0.9%.
  • Total open Motto Mortgage offices decreased by 9.1% to 219 offices.
  • REMAX franchise sales for the six months ended June 30, 2025, were 305, down 9.5%, and Motto franchise sales were 5, down 44.4%.
  • The company incurred $2.9 million in severance and related expenses during Q2 2025 due to a restructuring of support services.
  • A U.S. litigation settlement of $55.0 million has received final court approval, but appeals are ongoing, with the amount held in a restricted fund.
  • A Canadian antitrust litigation settlement of $7.8 million CAD ($5.7 million USD) was paid into a third-party account in Q2 2025, pending court approval.
  • The quarterly dividend remains suspended since Q4 2023 to preserve capital amidst litigation and challenging market conditions.
  • The company's Total Leverage Ratio (TLR) was 3.58:1 as of June 30, 2025, based on RE/MAX, LLC's consolidated EBITDA of $97.0 million for the trailing twelve months.

Sentiment

Score: 4

Explanation: The sentiment is moderately negative due to significant revenue and Adjusted EBITDA declines, coupled with shrinking agent counts and franchise sales in core North American markets. While global agent growth and increased net income (from a low base) offer some positive aspects, and strategic initiatives are underway, the ongoing litigation and dividend suspension highlight a challenging operating environment and a cautious financial stance.

Positives

  • Net income attributable to RE/MAX Holdings, Inc. increased to $4.7 million for the three months ended June 30, 2025, compared to $3.7 million in the prior year.
  • Net income attributable to RE/MAX Holdings, Inc. for the six months ended June 30, 2025, significantly increased to $2.7 million from $0.4 million in the prior year.
  • Adjusted EBITDA margin improved by 30 basis points to 36.1% for the three months ended June 30, 2025.
  • Total global agent count grew to a record high of 147,073 agents, a 2.5% increase year-over-year, driven by strong international growth.
  • The company launched the AspireSM program on April 2, 2025, a new performance-based financial model designed to attract and develop new agents and enhance franchisee recruiting efforts.
  • Interest expense decreased by 13.2% for the three months and 13.8% for the six months ended June 30, 2025, due to lower interest rates.
  • The Homie Technology, Inc. lawsuit against the company was dismissed on July 15, 2025.

Negatives

  • Total revenue decreased by 7.3% for the three months ended June 30, 2025, and 6.1% for the six months ended June 30, 2025.
  • Revenue excluding Marketing Funds decreased by 6.8% for the three months and 5.5% for the six months ended June 30, 2025, primarily due to negative organic revenue growth.
  • Adjusted EBITDA decreased by 6.4% for the three months and $1.5 million for the six months ended June 30, 2025.
  • U.S. and Canada combined agent count decreased by 5.0%, with U.S. agent count down 7.0% and Canada down 0.9%.
  • Total open Motto Mortgage offices decreased by 9.1% to 219 offices.
  • REMAX franchise sales decreased by 9.5% and Motto franchise sales decreased by 44.4% for the six months ended June 30, 2025.
  • The company incurred $2.9 million in severance and related expenses due to restructuring in Q2 2025.
  • The quarterly dividend remains suspended since Q4 2023, and no share repurchases were made in the first half of 2025 or 2024, indicating a cautious capital allocation strategy.

Risks

  • Ongoing economic uncertainties and difficult housing and mortgage market conditions in the U.S. and Canada, including persistently high mortgage rates, are stretching affordability and impacting agent count and revenue.
  • Proposed and enacted changes in legislation and regulation, including tariffs and other trade policies, contribute to continued uncertainty in the global economy.
  • The U.S. litigation settlement is subject to ongoing appeals, and if not upheld, the company may face additional litigation or legal proceedings.
  • The Canadian antitrust litigation settlement requires court approval, and if not approved, the company may face continued litigation.
  • Litigation and other disputes are inherently unpredictable and could result in unexpected expenses and liabilities, materially affecting business, financial condition, or operations.
  • The company is exposed to credit risk related to receivables from franchisees, with bad debt expense increasing to 1.3% of revenue for the six months ended June 30, 2025, from 1.0% in the prior year.
  • The company is subject to interest rate risk on its variable-rate Senior Secured Credit Facility; a hypothetical 0.25% increase in interest rates would result in an additional $1.1 million in annual interest expense.
  • Fluctuations in foreign currency exchange rates, particularly the Canadian dollar against the U.S. dollar, can impact revenue, operating income, and foreign exchange transaction gains/losses.

Future Outlook

The company continues to focus on growth initiatives to enhance its value proposition for affiliates, aiming to empower them to increase business, save time, and build more profitable operations. The AspireSM program, launched in April 2025, is a key strategic initiative designed to assist franchisees in recruiting new agents by providing financial assistance and sharing economic risk. The company expects total capital expenditures for 2025 to be between $6.5 million and $7.5 million, primarily for technology investments and leased buildings. Future capital allocation decisions regarding dividends and share buybacks will depend on general economic, housing, and mortgage market conditions, the company's financial health, available cash, and current and anticipated cash needs, as well as debt facility restrictions.

Management Comments

  • Our global agent network grew to a record high with over 147,000 agents worldwide.
  • We also saw signs of stabilization in our U.S. agent count for the first time since 2022 and relatively flat agent count activity in Canada.
  • This performance occurred despite ongoing economic uncertainties and difficult housing and mortgage market conditions in the U.S. and Canada, including persistently high mortgage rates that are stretching affordability.
  • We continue to focus on growth initiatives to elevate and expand the value proposition for our affiliates that are designed to empower them to win more business, save time and build more profitable businesses.
  • Aspire was created leveraging feedback from our voice of customer program to enhance franchisee recruiting efforts by providing more assistance in onboarding and sharing more of the economic risk in recruiting newer agents.
  • We continue to believe this action to preserve our capital is prudent, in light of the litigation settlement and ongoing challenging housing and mortgage market conditions.

Industry Context

The real estate and mortgage industries in the U.S. and Canada continue to face significant headwinds, primarily due to persistently high mortgage rates impacting housing affordability. This has led to declines in U.S. RE/MAX agent count, Motto Mortgage open offices, and overall revenue for the company. While the global real estate market outside North America shows resilience, contributing to RE/MAX's overall agent growth, the core North American markets remain challenging. The industry is also grappling with the implications of antitrust litigations, which have led to significant settlements and changes in business practices for major players like RE/MAX.

Comparison to Industry Standards

  • The filing does not provide specific comparable company or project results to industry standards. However, the general market conditions described (high mortgage rates, affordability challenges) are consistent with broader trends impacting the U.S. and Canadian real estate and mortgage sectors, suggesting RE/MAX is operating within a challenging industry environment shared by its competitors.

Management Changes

RolePrevious PersonNew PersonEffective DateReason
Consultant/AdvisorN/A (new consulting role)Stephen P. Joyce2025-05-13Engaged as a valuable advisor and mentor to RE/MAX management due to his service as a director, former CEO, and long career in franchising.
Independent Contractor (Motto Mortgage and wemlo transition aid)N/A (new contractor role, retired from previous role)Ward Morrison2025-06-15Engaged to aid in the transition and continuous operation of Motto Mortgage and wemlo following his retirement from RE/MAX on or about the same date.
EmployeeGrady LigonN/A (separation)2025-06-16Employee Separation Agreement and General Release of All Claims.

Legal Proceedings

  • The company is involved in ongoing Moehrl-related antitrust litigations, including the Moehrl Action and Burnett action, which led to a $55.0 million U.S. settlement amount paid into a restricted fund, with final approval granted but appeals pending.
  • Canadian antitrust litigations (Sunderland Action and McFall Action) resulted in a $7.8 million CAD ($5.7 million USD) settlement paid into a third-party account, which requires court approval.
  • The Batton Action, a similar antitrust claim alleging harm to homebuyers, had the company's motion to dismiss denied on November 22, 2024, and the company intends to vigorously defend against remaining claims.
  • A lawsuit filed by Homie Technology, Inc. alleging antitrust violations and tortious interference was dismissed by the court on July 15, 2025.

Stakeholder Impact

  • Shareholders: Impacted by declining revenue and Adjusted EBITDA, dividend suspension, and no share repurchases, indicating a focus on capital preservation rather than return. Ongoing litigation creates uncertainty.
  • Employees: Affected by restructuring efforts, leading to $2.9 million in severance and related expenses in Q2 2025.
  • Franchisees (RE/MAX & Motto Mortgage): Face challenging housing and mortgage market conditions, leading to declines in agent count and open offices in core markets. The new AspireSM program aims to support their recruiting efforts and share economic risk.
  • Creditors: The company's Total Leverage Ratio (TLR) of 3.58:1 is within acceptable limits, and quarterly debt repayments are being made, but the variable interest rate on debt exposes them to interest rate risk.

Next Steps

  • Continue to vigorously defend against all remaining legal claims, including appeals related to the U.S. settlement agreement and the Batton Action.
  • Seek court approval for the Canadian antitrust litigation settlement agreement.
  • Monitor and adapt to ongoing economic uncertainties and difficult housing and mortgage market conditions in the U.S. and Canada.
  • Continue to focus on growth initiatives, such as the AspireSM program, to enhance the value proposition for affiliates and drive agent recruitment and productivity.
  • Manage capital expenditures, with an expected range of $6.5 million to $7.5 million for 2025, primarily for technology investments.
  • Evaluate future capital allocation decisions, including potential dividends and share buybacks, based on market conditions, financial health, and debt facility restrictions.

Key Dates

DateDescription
2019-03-06First putative class action complaint (Moehrl Action) filed against NAR and other real estate companies, including RE/MAX, LLC.
2021-04-09Sunderland Action, a putative class action claim, filed in the Federal Court of Canada against TRREB, CREA, RE/MAX Ontario-Atlantic Canada Inc., and other real estate companies.
2021-07-21The company amended and restated its credit agreement with JPMorgan Chase Bank, N.A. (Senior Secured Credit Facility) to refinance its existing facility, providing a seven-year $460.0 million term loan and a $50.0 million revolving loan facility.
2022-05-02The company's motion to dismiss the Batton Action was granted.
2023-07-31Borrowings under the term loans and revolving loans transitioned from LIBOR to Adjusted Term SOFR.
2023-10-01Fourth quarter of 2023, the company's Board of Directors suspended the quarterly dividend.
2023-11-20Court granted preliminary approval of the U.S. litigation settlement agreement.
2023-12-31End of the fiscal year for which no Excess Cash Flow (ECF) payment was required under the Senior Secured Credit Facility because the Total Leverage Ratio (TLR) was below 3.75:1.
2024-01-18McFall Action, a copycat lawsuit to the Sunderland Action, filed alleging similar national class claims.
2024-02-20Court dismissed plaintiffs' claim seeking injunctive relief for violations of the Sherman Act and certain state law claims in Tennessee and Kansas in the Batton Action.
2024-04-15The company filed its answer and motion to dismiss in the Batton Action.
2024-05-09Court granted final approval of the U.S. litigation settlement agreement, though appeals were subsequently filed.
2024-08-22Homie Technology, Inc. filed suit against NAR and other real estate companies, including RE/MAX, LLC.
2024-10-18RE/MAX, LLC filed a motion to dismiss the Homie Technology, Inc. lawsuit.
2024-11-22The company's motion to dismiss the Batton Action was denied.
2025-04-02The company launched the AspireSM program, a new performance-based financial model for new-to-REMAX agents.
2025-04-29RE/MAX OA and plaintiffs entered into a long-form settlement agreement to resolve all claims in the Canadian antitrust litigations.
2025-05-13Effective date of the Consulting Agreement between RE/MAX Holdings, Inc. and Stephen P. Joyce.
2025-06-15Effective date of the Independent Contractor Agreement between RE/MAX, LLC and Ward Morrison; Ward Morrison retired from RE/MAX on or about this date.
2025-06-16Date of Employee Separation Agreement and General Release of All Claims between RE/MAX, LLC and Grady Ligon.
2025-06-30End of the quarterly reporting period.
2025-07-15The court dismissed the Homie Technology, Inc. lawsuit and its claims.
2025-07-21Maturity date for the $50.0 million revolving loan facility under the Senior Secured Credit Facility.
2025-07-25Number of outstanding shares of Class A common stock was 20,029,994, and Class B common stock was 1.
2025-07-29Date of signing for the Form 10-Q.
2025-09-30End of the Revenue Share Year for which the company is required to pay additional purchase consideration totaling 8% of gross receipts collected by Motto.
2025-12-31The company will adopt ASU 2023-09 in the annual financial statements for the twelve months ended.
2026-01-01The company will adopt ASU 2023-09 for interim periods beginning in 2026.
2026-09-30End of the period through which the company is required to pay additional purchase consideration totaling 8% of gross receipts collected by Motto.
2026-12-15ASU 2024-03 is effective on a prospective basis for annual periods beginning after this date.
2027-12-15ASU 2024-03 is effective on a prospective basis for interim periods beginning after this date.
2028-07-21Maturity date for the seven-year $460.0 million term loan facility under the Senior Secured Credit Facility.

Recommendation

hold

The company faces significant headwinds, including declining revenue and Adjusted EBITDA, and a shrinking agent base in its core U.S. and Canadian markets. While global agent growth and an increase in net income (from a low base) offer some positive signals, and strategic initiatives like Aspire are being implemented, the overall financial performance is weak. The ongoing litigation, despite settlements, creates continued uncertainty and has led to a dividend suspension and no share repurchases, indicating a cautious capital allocation strategy. A seasoned investor would likely hold to observe if the strategic initiatives can effectively reverse the negative trends in core markets and if the litigation overhang fully resolves, before considering a stronger position.

Keywords

Real Estate Franchising, Mortgage Brokerage, RE/MAX, Motto Mortgage, SEC Filing, Quarterly Report, Financial Performance, Agent Count, Revenue, Adjusted EBITDA, Litigation Settlement, Housing Market, Mortgage Rates, Franchise Sales, Capital Allocation, Dividend Suspension

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