Form 4: RE/MAX Holdings Director Sells Shares

Adam K. Peterson, a Director at RE/MAX Holdings, Inc., reported the sale of a significant number of common shares.

Summary

• Adam K. Peterson, a Director and 10% owner of RE/MAX Holdings, Inc. (RMAX), has reported transactions involving the sale of common stock.
• On March 31, 2026, 81,693 shares were sold at a weighted-average price of $5.80 per share.
• On April 1, 2026, an additional 61,000 shares were sold at a weighted-average price of $5.71 per share.
• These shares were directly owned by Magnolia Capital Fund, LP, with The Magnolia Group, LLC acting as the general partner and investment manager, and Adam K. Peterson as the managing member of The Magnolia Group, LLC.
• Following these transactions, the total beneficial ownership for Magnolia Capital Fund, LP is 2,604,643 shares.

Sentiment

Score: 3

Explanation: StockSavvy.ai views this as a slightly negative sentiment due to the director's sale of a notable number of shares, although the sales were executed under a plan and at prices close to the market at the time.

Negatives

• Director Adam K. Peterson sold a total of 142,693 shares of RE/MAX Holdings, Inc. common stock across two transactions.
• The sales occurred on March 31, 2026, and April 1, 2026, with weighted-average sale prices of $5.80 and $5.71 respectively.

Future Outlook

No forward-looking statements or guidance were provided in this filing.

Management Comments

• The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and price at which the transaction was effected.

Industry Context

StockSavvy.ai notes that insider selling, particularly by directors or significant shareholders, can sometimes signal a lack of confidence in future stock performance or a need for personal liquidity. However, such sales can also be part of pre-arranged trading plans (like Rule 10b5-1 plans) or portfolio rebalancing.

Related Party Transactions

• The reported shares are directly owned by Magnolia Capital Fund, LP, of which The Magnolia Group, LLC is the general partner and investment manager. Adam K. Peterson is the managing member of The Magnolia Group, LLC, indicating a related party structure for ownership and management.

Stakeholder Impact

• Shareholders may view the director's sale of shares negatively, potentially impacting short-term stock price sentiment.
• The sales were conducted under a trading plan, which is a standard practice and may mitigate concerns about insider knowledge.

Key Dates

Recommendation

The filing reports sales by a director and 10% owner, which can be a negative signal. However, the sales were executed under a Rule 10b5-1 trading plan, suggesting they were pre-determined and not based on material non-public information. The prices were also close to the prevailing market. Without further context on the reasons for the sale or the company's overall financial health, a 'hold' recommendation is prudent, advising investors to monitor future filings and company performance.

Keywords

RE/MAX Holdings, RMAX, Form 4, Insider Trading, Stock Sale, Adam K. Peterson, Magnolia Capital Fund, Magnolia Group, Director Transactions