Form 4: Quad/Graphics EVP Sells Shares Under 10b5-1 Plan

Donald M. McKenna, EVP and Chief Administrative Officer of Quad/Graphics, Inc., disposed of 7,927 Class A Common Stock shares at a weighted average price of $7.0309 per share under a pre-arranged 10b5-1 plan.

Summary

• Donald M. McKenna, Executive Vice President and Chief Administrative Officer of Quad/Graphics, Inc., reported a transaction involving the disposition of company stock.
• The transaction occurred on February 20, 2026, and involved 7,927 shares of Class A Common Stock.
• The shares were sold at a weighted average price of $7.0309 per share, with prices ranging from $7.01 to $7.05.
• This transaction was executed pursuant to a Rule 10b5-1(c) plan, indicating a pre-scheduled sale.
• Following the transaction, Mr. McKenna directly holds 195,190 shares of Class A Common Stock.
• Additionally, Mr. McKenna indirectly holds 548.599 shares through a 401(a) Plan, based on information as of January 31, 2026.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The sale is a routine insider disclosure under a pre-arranged 10b5-1 plan, which typically minimizes negative sentiment associated with executive stock sales.

Positives

• The sale was conducted under a Rule 10b5-1 plan, which suggests a pre-planned transaction rather than a reaction to immediate market conditions, often viewed positively as it reduces concerns about opportunistic insider trading.

Negatives

• An executive selling shares could be interpreted by some investors as a lack of confidence in the company's near-term stock price appreciation, although the 10b5-1 plan mitigates this concern.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance.

Industry Context

StockSavvy.ai notes that insider transactions, particularly those executed under Rule 10b5-1 plans, are common disclosures in the printing and marketing services industry, reflecting executives' personal financial planning rather than direct signals about company performance. The transaction itself does not provide specific insights into broader industry trends or competitive positioning.

Related Party Transactions

• The disposition of 7,927 shares of Class A Common Stock by Donald M. McKenna, an EVP and Chief Administrative Officer, constitutes an insider transaction.

Stakeholder Impact

• Shareholders: The sale by an executive could be viewed with slight caution, though the 10b5-1 plan mitigates concerns about opportunistic selling. It does not directly impact other stakeholders like employees, customers, suppliers, or creditors.

Key Dates

Recommendation

This Form 4 filing details a pre-scheduled insider stock sale and does not provide new fundamental information about Quad/Graphics' operations, financial health, or strategic direction. As such, it does not warrant a change in investment recommendation. The transaction is a routine disclosure for personal financial planning by an executive.

Keywords

Quad/Graphics, QUAD, Insider Trading, Form 4, Stock Sale, Donald M. McKenna, 10b5-1 Plan, Executive Compensation, Class A Common Stock