Form 4: Pure Storage Executive John Colgrove Sells 100,000 Shares Under 10b5-1 Plan

John Colgrove, Chief Visionary Officer of Pure Storage, sold 100,000 shares of Class A Common Stock on July 18, 2024, as part of a pre-arranged trading plan.

Summary

• John Colgrove, Chief Visionary Officer of Pure Storage, sold 100,000 shares of Class A Common Stock on July 18, 2024.
• The sale was executed under a Rule 10b5-1 trading plan adopted on April 17, 2024.
• The shares were sold at a weighted average price of $59.5, with individual transactions ranging from $58.67 to $61.31 per share.
• Following the transaction, Colgrove directly owns 7,328,207 shares of Class A Common Stock.
• Colgrove also indirectly owns shares through various trusts, including The Colgrove Family Charitable Remainder Trust (900,000 shares), Colgrove Family Living Trust (701,959 shares), Eric Edward Colgrove Irrevocable Trust (2,765,000 shares), and Richard Winston Colgrove Irrevocable Trust (2,765,000 shares).

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing a stock sale by an executive. It doesn't inherently convey positive or negative sentiment.

Industry Context

This filing is a routine disclosure of insider trading activity. It is common for executives to use 10b5-1 plans to sell shares over time to avoid accusations of trading on inside information.

Stakeholder Impact

• The sale of shares by a high-ranking executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates