Form 4: Pure Storage Executive FitzSimons Sells Shares Under 10b5-1 Trading Plan

Chief Revenue Officer Dan FitzSimons of Pure Storage sold 6,977 shares of Class A Common Stock at an average price of $40.91 on April 21, 2025, under a pre-arranged trading plan.

Summary

• On April 21, 2025, Dan FitzSimons, the Chief Revenue Officer of Pure Storage, sold 6,977 shares of Class A Common Stock.
• The sale was executed at a weighted average price of $40.91 per share, with individual transactions ranging from $40.75 to $41.04.
• The transaction was conducted under a Rule 10b5-1 trading plan adopted on January 16, 2025.
• Following the transaction, FitzSimons directly owns 90,223 shares of Pure Storage Class A Common Stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a routine sale under a pre-arranged trading plan and doesn't necessarily reflect a change in the executive's outlook on the company.

Industry Context

Executive stock sales are a common occurrence and are often part of pre-arranged trading plans to diversify personal holdings or for liquidity purposes. The market typically views sales under 10b5-1 plans as less indicative of the executive's sentiment about the company's future prospects.

Key Dates

Keywords

Pure Storage, Dan FitzSimons, Stock Sale, Form 4, 10b5-1 Trading Plan, Executive Compensation, Insider Trading