Form 4: Pure Storage Executive Dan FitzSimons Sells Shares Under 10b5-1 Trading Plan

Chief Revenue Officer of Pure Storage, Dan FitzSimons, sold 872 shares of Class A Common Stock at a price of $51.51 per share on May 12, 2025, under a pre-arranged trading plan.

Summary

• On May 12, 2025, Dan FitzSimons, the Chief Revenue Officer of Pure Storage, sold 872 shares of Class A Common Stock.
• The sale was executed at a price of $51.51 per share.
• This transaction was conducted under a Rule 10b5-1 trading plan adopted on January 16, 2025.
• Following the transaction, FitzSimons directly owns 89,351 shares of Pure Storage Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing related to an executive's stock sale under a pre-arranged trading plan. It doesn't inherently convey positive or negative sentiment.

Industry Context

Executive stock sales are a common occurrence and are often part of pre-planned diversification strategies. The use of a 10b5-1 trading plan allows insiders to sell shares without being accused of acting on non-public information.

Stakeholder Impact

• The sale of shares by an executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates

Keywords

Pure Storage, Dan FitzSimons, insider trading, Form 4, stock sale, Rule 10b5-1, PSTG, Chief Revenue Officer