Form 4: Pure Storage Executive Dan FitzSimons Sells Shares Under 10b5-1 Trading Plan

Chief Revenue Officer of Pure Storage, Dan FitzSimons, sold 9,881 shares of Class A Common Stock at an average price of $59.32 on July 19, 2024, under a pre-arranged trading plan.

Summary

• Dan FitzSimons, Chief Revenue Officer of Pure Storage, sold 9,881 shares of Class A Common Stock on July 19, 2024.
• The sale was executed at a weighted average price of $59.32 per share, with individual prices ranging from $58.90 to $59.84.
• The transaction was conducted under a Rule 10b5-1 trading plan adopted on April 18, 2024.
• Following the transaction, FitzSimons directly owns 115,601 shares of Pure Storage Class A Common Stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction was conducted under a pre-arranged trading plan and doesn't necessarily reflect a change in the executive's outlook on the company.

Industry Context

Executive stock sales are a common occurrence, and sales under 10b5-1 plans are often pre-scheduled for personal financial planning. The market typically views these sales differently than discretionary sales.

Stakeholder Impact

• The sale could have a minor impact on shareholder sentiment, but is unlikely to be significant given the pre-planned nature of the transaction.

Key Dates