Form 4: Pure Storage Director John Colgrove Sells Shares Under 10b5-1 Trading Plan

John Colgrove, Chief Visionary Officer and Director at Pure Storage, sold shares of Class A Common Stock under a pre-arranged Rule 10b5-1 trading plan.

Summary

• John Colgrove, a director and Chief Visionary Officer at Pure Storage, sold shares of Class A Common Stock on November 4, 2024.
• The sales were executed under a Rule 10b5-1 trading plan adopted on April 17, 2024.
• A total of 97,121 shares were sold at an average price of $49.99, with individual prices ranging from $49.55 to $50.54.
• An additional 2,879 shares were sold at an average price of $50.66, with individual prices ranging from $50.56 to $51.05.
• Following the transactions, Colgrove directly owns 7,316,722 shares of Class A Common Stock.
• Colgrove also indirectly owns shares through various trusts, including The Colgrove Family Charitable Remainder Trust (200,000 shares), Colgrove Family Living Trust (701,959 shares), Eric Edward Colgrove Irrevocable Trust (2,765,000 shares), and Richard Winston Colgrove Irrevocable Trust (2,765,000 shares).

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to insider trading. The sentiment is neutral as it simply reports transactions.

Positives

• The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, which is a legal and transparent way for insiders to sell shares.

Risks

• Insider selling can sometimes be perceived negatively by investors, although the use of a 10b5-1 plan mitigates this concern.

Industry Context

Insider transactions are a common occurrence in publicly traded companies and are closely monitored by investors and regulators.

Stakeholder Impact

• The stock sale may have a minor impact on shareholders, but the existence of a 10b5-1 plan suggests the transactions were pre-planned and not based on any inside information.

Key Dates