Form 4: Pure Storage CVO Sells $8.7M in Stock via 10b5-1 Plan

Pure Storage Chief Visionary Officer John Colgrove sold 100,000 shares of Class A Common Stock for approximately $8.7 million through a pre-arranged trading plan.

Summary

• John Colgrove, Chief Visionary Officer and Director of Pure Storage, Inc. (PSTG), reported the sale of 100,000 shares of Class A Common Stock.
• The sales occurred on September 18, 2025, through two separate transactions.
• 77,569 shares were sold at a weighted average price of $87.23 per share, totaling approximately $6,766,990.
• An additional 22,431 shares were sold at a weighted average price of $87.68 per share, totaling approximately $1,966,477.
• The total value of the shares sold amounts to approximately $8,733,468.
• These transactions were executed pursuant to a Rule 10b5-1 trading plan adopted on January 7, 2025, on behalf of The Colgrove Family Charitable Remainder Trust.
• Following these transactions, John Colgrove directly holds 6,478,148 shares of Class A Common Stock.
• Indirect beneficial ownership includes 622,431 shares held by The Colgrove Family Charitable Remainder Trust, 701,959 shares by Colgrove Family Living Trust, and 5,530,000 shares across two irrevocable trusts.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a pre-scheduled sale under a Rule 10b5-1 trading plan, which is typically for personal financial management and not indicative of a change in company fundamentals or management's outlook.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This insider transaction is a routine disclosure for a publicly traded company and does not inherently reflect broader industry trends or competitive positioning. Sales executed under a Rule 10b5-1 plan are pre-scheduled and often for personal financial planning purposes, rather than a reaction to immediate company or industry developments.

Related Party Transactions

• The reported sales were effected on behalf of The Colgrove Family Charitable Remainder Trust, which is a related party to the reporting person, John Colgrove.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in insider ownership, but given it's a pre-planned transaction, it is unlikely to significantly impact investor confidence or perception of the company's prospects.

Key Dates

Keywords

Pure Storage, PSTG, John Colgrove, Insider Trading, Stock Sale, Form 4, 10b5-1 Plan, Chief Visionary Officer