Form 4: Pure Storage CVO Sells 100K Shares via 10b5-1 Plan

Pure Storage's Chief Visionary Officer, John Colgrove, sold 100,000 shares of Class A Common Stock for approximately $9.1 million through a pre-arranged 10b5-1 trading plan.

Summary

• John Colgrove, Director and Chief Visionary Officer of Pure Storage, Inc. (PSTG), reported the sale of 100,000 shares of Class A Common Stock.
• The sales occurred on November 10, 2025, at weighted average prices ranging from $90.09 to $92.79 per share.
• The total value of the shares sold is approximately $9,102,000.
• These transactions were executed pursuant to a Rule 10b5-1 trading plan adopted on January 7, 2025, on behalf of The Colgrove Family Charitable Remainder Trust.
• Following these transactions, Colgrove directly owns 6,470,822 shares and indirectly owns 6,331,959 shares through various trusts, including 100,000 shares remaining in The Colgrove Family Charitable Remainder Trust.

Sentiment

Score: 5

Explanation: Neutral. The sale is a routine insider transaction under a pre-arranged 10b5-1 plan, which typically has a neutral impact on market sentiment as it's not indicative of new information.

Positives

• The sale was conducted under a pre-arranged Rule 10b5-1 trading plan, indicating it was not based on new, non-public information.

Negatives

• An insider sale, even if pre-planned, reduces the insider's direct equity stake in the company.

Risks

• While a 10b5-1 plan mitigates the signal, significant insider selling can sometimes be perceived negatively by the market, potentially indicating a desire for diversification rather than a strong belief in future stock appreciation.

Future Outlook

NA

Industry Context

Insider transactions are a routine part of the market, especially for executives and directors who often receive equity compensation. Sales under 10b5-1 plans are common for wealth management and diversification, and are generally viewed as less impactful than unplanned sales.

Related Party Transactions

• The sales were made on behalf of The Colgrove Family Charitable Remainder Trust, which is a related party to John Colgrove.

Stakeholder Impact

• Shareholders may observe a slight reduction in insider ownership, though the pre-planned nature of the sale mitigates concerns about management confidence.
• The transaction does not directly impact employees, customers, suppliers, or creditors.

Key Dates

Recommendation

The insider sale by John Colgrove, while reducing his direct stake, was conducted under a pre-arranged 10b5-1 plan. This suggests the sale is for personal financial planning or diversification rather than a reaction to new, negative company-specific information. Therefore, it does not provide a strong signal for a 'buy' or 'sell' recommendation, and a 'hold' stance is appropriate based solely on this filing.

Keywords

Pure Storage, PSTG, Insider Sale, Form 4, John Colgrove, Chief Visionary Officer, 10b5-1 Plan, Stock Sale, Director Transaction, Equity Disposal