Form 4: Pure Storage CVO Sells 100,000 Shares Via 10b5-1 Plan

Pure Storage Chief Visionary Officer John Colgrove sold 100,000 shares of Class A Common Stock through a pre-arranged trading plan on December 8, 2025.

Summary

• John Colgrove, Chief Visionary Officer and Director of Pure Storage, Inc. (PSTG), reported the sale of Class A Common Stock.
• A total of 100,000 shares were sold on December 8, 2025.
• These sales were executed on behalf of The Colgrove Family Charitable Remainder Trust, pursuant to a Rule 10b5-1 trading plan adopted on January 7, 2025.
• The shares were sold in multiple transactions at weighted average prices of $71.09 (58,780 shares), $71.52 (36,819 shares), and $72.41 (4,401 shares).
• Following these transactions, The Colgrove Family Charitable Remainder Trust no longer holds shares from these reported sales.
• Colgrove's remaining beneficial ownership includes 6,470,822 shares held directly, 701,959 shares held indirectly by the Colgrove Family Living Trust, 2,765,000 shares by the Eric Edward Colgrove Irrevocable Trust, and 2,765,000 shares by the Richard Winston Colgrove Irrevocable Trust.

Sentiment

Score: 5

Explanation: The sale of shares by a Chief Visionary Officer, while a significant volume, was executed under a pre-arranged 10b5-1 trading plan, which typically indicates planned diversification or liquidity rather than a reaction to new, adverse information. This makes the sentiment neutral as it's a planned event.

Positives

• The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, indicating a planned liquidity event rather than a reaction to new, undisclosed information.

Negatives

• Insider selling, even under a 10b5-1 plan, can sometimes be perceived negatively by the market, potentially signaling a desire for diversification or a lack of confidence.
• A significant volume of 100,000 shares was sold by a key executive.

Related Party Transactions

• The reported sales were made on behalf of The Colgrove Family Charitable Remainder Trust, an entity related to the reporting person.

Stakeholder Impact

• Shareholders may interpret the insider sale as a negative signal, although the pre-arranged 10b5-1 plan mitigates some of this concern by demonstrating a planned, rather than reactive, transaction.

Key Dates

Recommendation

The insider sale, while substantial, was conducted under a pre-arranged 10b5-1 plan, suggesting a planned liquidity event rather than a reaction to new material information. This single transaction does not fundamentally alter the investment thesis for Pure Storage, warranting a 'hold' recommendation for existing positions, pending further fundamental analysis.

Keywords

Pure Storage, PSTG, insider trading, Form 4, stock sale, John Colgrove, CVO, director, 10b5-1 plan