Form 4: Pure Storage Chief Visionary Officer John Colgrove Sells Shares Under 10b5-1 Trading Plan

John Colgrove, Chief Visionary Officer of Pure Storage, sold shares of Class A Common Stock on August 5, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• John Colgrove, the Chief Visionary Officer of Pure Storage, executed multiple sales of Class A Common Stock on August 5, 2024.
• The sales were conducted under a Rule 10b5-1 trading plan adopted on April 17, 2024.
• A total of 99,999 shares were sold at weighted average prices ranging from $50.87 to $53.58.
• Following the transactions, Colgrove directly owns 7,328,207 shares and indirectly owns shares through various trusts, including The Colgrove Family Charitable Remainder Trust (800,000 shares), Colgrove Family Living Trust (701,959 shares), Eric Edward Colgrove Irrevocable Trust (2,765,000 shares), and Richard Winston Colgrove Irrevocable Trust (2,765,000 shares).

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing stock sales by an executive. It doesn't inherently convey positive or negative sentiment.

Industry Context

This filing is a routine disclosure of insider trading activity. It is common for executives to use 10b5-1 plans to sell shares over time to avoid accusations of trading on inside information.

Stakeholder Impact

• The stock sales could have a minor impact on shareholders due to the increased supply of shares in the market.

Key Dates